RevMarketing Automation is at the centre of what we do at Userguest . In this interview, our founder Hicham Benyebdri gives Cristina Blaj from Open Revenue Consulting the scoop on RMA. He explains how our innovative tool is helping hotels move the revenue needle by integrating marketing and revenue strategies together and much more.

Applying revenue strategies to the hotel’s own website and how to optimize the notorious billboard effect are just some of the topics covered in this interview.

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