Strategies to Maximise Direct Bookings This Festive Season
As the holiday season approaches, hoteliers are gearing up to make it a record-breaking festive period for their properties. To ensure success, it’s crucial to focus on maximising direct bookings through savvy strategies like dynamic pricing, personalised packages, effective marketing, and smart automation. Dynamic Pricing: Setting the Right Tune for the Season Dynamic pricing is […]
Boosting Black Friday Success: Best Practices for Hotels
Black Friday has transcended its retail origins and has become a pivotal event for the hospitality industry. Based on Userguest’s extensive data collection from numerous hotels in 2022, hotels that strategically participated in Black Friday promotions experienced a remarkable average increase of 400% in conversion rates and a noteworthy 100% boost in click rates. In […]
The Crucial Role of Training and Support in Choosing the Right Hotel Tech Solution
In the ever-evolving world of hospitality, staying ahead of the curve is essential for hoteliers. One aspect that can make or break a hotel’s success is the technology they employ. While the importance of cutting-edge hotel tech solutions is undeniable, equally vital is the ease of implementation and the quality of training and support that […]
Leveraging Technology and Innovation to Tackle Common Hotel Pain Points
In the ever-evolving world of hospitality, staying ahead of the curve is essential for hoteliers looking to provide exceptional guest experiences and maintain a competitive edge. By harnessing technology and innovation, you can address some of the most common hotel pain points and elevate your guests’ experiences to new heights. In this article, we will […]
How Userguest Helps Hoteliers Overcome the Staff Shortage Challenge
The hospitality industry has encountered numerous challenges in recent years, with one of the most pressing being the shortage of qualified staff. Hoteliers are constantly struggling to find and retain skilled employees, making it difficult to provide guests with the high level of service they expect. However, there is a solution that can help hoteliers […]
Harnessing User Booking Behaviour for Hotel Marketing and Revenue Strategies
In today’s digital age, hoteliers have access to an abundance of data about their website users’ booking behaviour. This data is a goldmine for crafting targeted marketing campaigns and optimising revenue strategies. By understanding how users interact with their websites, hoteliers can tailor their offerings, improve customer experiences, and boost revenue. In this article, we […]
How Gen Z Travel Preferences are Revolutionising the Hotel Industry
The travel industry is undergoing a transformation like never before, and at the forefront of this change are the dynamic preferences of Gen Z travellers. Born between the mid-1990s and early 2010s, Gen Z has ushered in a new era of travel, with unique desires and values that are reshaping the way hotels operate and […]
Autumn 2023 Hotel Bookings: Crafting Irresistible Seasonal Packages
As hoteliers, tapping into the unique appeal of each season can be a game-changer for your bookings. Autumn, with its enchanting colors and cozy ambiance, provides an excellent opportunity to attract more guests to your property. In this article, we’ll delve into the art of crafting irresistible seasonal packages for Autumn 2023 and how to effectively […]