About Userguest
Hotels shouldn’t have to
rely on OTAs to grow
revenue.
For years, hotel marketing has been shaped by rising acquisition costs, fragmented tools, and increasing dependence on third parties. Paid ads are often mismanaged. Website traffic goes underutilised. And many “solutions” add complexity instead of results.
Hotels deserve a simpler, more effective way to drive direct bookings.
What we do
Userguest is a direct booking platform for hotels, designed to help increase revenue from owned channels.
We help hotels grow direct bookings through a combination of paid media and on-site personalisation, turning demand into revenue in a measurable and scalable way.
Our approach is built around
two
complementary solutions
- ADSPLUS
A fully managed AI-powered paid advertising service designed specifically for hotels.
We plan, launch, and continuously optimise campaigns across platforms like Google, Meta and TikTok, combining automation with hands-on expertise to maximise return on ad spend.
This isn’t a DIY tool. It’s a done-for-you revenue engine.
- CONVERTPLUS
A smart personalisation for hotel websites.
ConvertPlus helps hotels convert more of their existing traffic by showing the right message to the right user at the right time, without adding friction to the booking journey.
Because driving traffic is only half the equation. Converting it is where real growth happens.
Built to work with your existing tech stack
Userguest is designed to fit seamlessly into the hotel tech ecosystem as a direct booking layer, not a replacement.
We integrate with your existing setup, including your booking engine, PMS, and website, without requiring major changes or complex implementation.
Our solutions are agnostic and compatible with all major booking engines, allowing hotels to enhance performance without disrupting their current infrastructure.
No added complexity
for your team.
Hotel teams are already stretched. The last thing they need is another tool to manage.
That’s why Userguest is built to deliver results without creating extra operational work.
We focus on execution, so your team can stay focused on running the hotel.
Our point of view
Most hotel marketing strategies are
still built on outdated assumptions
WE DISAGREE
WE BELIEVE
WE DISAGREE
That more traffic automatically
means more bookings
That paid ads are too complex
to manage effectively
That personalisation requires
heavy tools and technical teams
Performance should be
measured in revenue, not clicks
Technology should simplify
execution, not complicate it
Hotels should own more of their
demand, not outsource it to
intermediarie
WE BELIEVE
That more traffic automatically
means more bookings
That paid ads are too complex
to manage effectively
That personalisation requires
heavy tools and technical teams
Performance should be
measured in revenue, not clicks
Technology should simplify
execution, not complicate it
Hotels should own more of their
demand, not outsource it to
intermediarie
Everything we build and deliver is grounded in these principles.
What makes us different
We’re not a traditional agency. And we’re not just another SaaS platform.
Userguest combines technology, data, and human expertise to deliver measurable outcomes.
Outcome-first approach
We optimise for bookings and revenue – not vanity metrics
Built specifically for hotels
No generic strategies or one-size-fits-all tools
Automation with control
AI where it adds value, human expertise where it matters most
End-to-end thinking
From generating demand (AdsPlus) to converting it (ConvertPlus)
Proof, not promises
We’ve been working with hotels worldwide since 2015 to drive measurable growth in direct bookings.
Our focus is simple:
- Profitable campaigns
- Scalable performance
- Transparent results
From boutique independents to established hotel groups, our partners trust us to turn marketing spend into revenue.
Looking ahead
We’re building a future where hotels can grow direct revenue with clarity and control, without relying on fragmented tools or third-party platforms.
Our focus is simple:
- Paid media is predictable and scalable
- Website traffic is fully monetised
- Direct bookings become the primary growth driver
Let’s talk
If you’re looking to take control of your direct booking strategy, we’d love to show you how.
Book a call with our team and see what’s possible with the right approach to paid media and personalisation.