Userguest was founded in Amsterdam, the Netherlands, in 2018.

We’ve noticed that there is an enormous gap between hotels, on the one hand, and new technologies on the other.

Our goal is to improve and support hotels’ online performance through the use of innovative solutions.

Userguest combines innovative technology, marketing expertise, and sales techniques in order to offer a smart, high-performance solution.

Userguest helps hotels increase direct bookings from click to conversion. Our platform offers AI-powered paid advertising and on-site personalisation, guiding high-intent travellers seamlessly from search to stay. AdsPlus uses AI to automatically create, launch and optimise paid campaigns across multiple ad platforms, driving high-intent traffic to your website. ConvertPlus then applies real-time personalisation through dynamic onsite messaging and incentive logic, responding to visitor intent signals and booking-stage behaviour to maximise conversion value. By combining AdsPlus and ConvertPlus, Userguest delivers a full-funnel solution that improves direct booking yield, reduces OTA dependency, and integrates seamlessly with any booking engine and existing tech stack.

Our team is composed of marketing professionals, experts in the online hotel industry, as well as software developers.

They have worked for companies such as Expedia, Booking.com and Google. We guarantee that your hotel can benefit from the same practices as these major platforms, even on a lower budget. Contact us today to find out how you can maximize your potential.