In the world of hospitality, Online Travel Agencies (OTAs) have become a double-edged sword for hotels. While they offer a convenient platform …

In today’s fast-paced digital world, loyalty programmes have undergone a dramatic makeover, evolving from basic point-collection schemes into dynamic, personalised experiences that …

The Olympics, the world’s foremost sporting event, is set to take Paris by storm. This historic city is already known for its …

Email marketing is your hotel’s secret weapon in the quest for more direct bookings—a powerful tool to connect with guests, drive reservations, …

Are you keeping up with the latest digital marketing shifts?  The Digital Markets Act (DMA) is shaking things up, and hoteliers can’t …

In the world of online hospitality, a hotel’s website acts as its digital front door, beckoning potential guests and enticing them to …