AdsPlus Case Study
987 Prague Hotel Scales Smart Ad Spend with AI-Powered Campaigns from AdsPlus
Results (Q1 2025)
ADSPLUS BOOKINGS
ADSPLUS REVENUE
HOTEL TYPE
Boutique Hotel
STAR RATING
4-Star
NUMBER OF ROOMS
80
LOCATION
Prague, Czeck Republic
About 987 Prague Hotel
987 Prague Hotel is a modern and stylish boutique hotel located in the center of Prague, Czech Republic. Blending contemporary design with historic architecture, the hotel offers a sophisticated stay for business and leisure travelers alike. With a focus on comfort, aesthetics, and prime location, 987 Prague appeals to international guests seeking a unique and elegant city experience.
The Challenge
987 Prague Hotel aimed to drive more direct bookings and reduce reliance on OTAs, while targeting international guests more effectively. Despite previous paid ad efforts, performance was inconsistent across markets and channels. The hotel needed a data-driven, scalable advertising solution to optimize spend and boost return on investment.
The Solution
The hotel partnered with AdsPlus, the AI-powered Google Ads platform by Userguest, to automate, optimize, and scale its digital acquisition strategy.
With AdsPlus, the team implemented a smart mix of campaigns designed for full-funnel coverage and international reach, including:
Performance Max (PMAX) Campaigns to reach new audiences across Google’s full inventory using real-time AI optimization.
Brand Campaigns to capture high-intent travelers already searching for the hotel.
Remarketing Campaigns to re-engage past site visitors and convert interest into bookings.
Using AdsPlus’ centralized dashboard, the hotel team could track performance, adjust targeting, and make informed decisions without requiring advanced advertising expertise.
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