AdsPlus Case Study
Atlas Hotels Group
From 12x to 25x ROAS: How AdsPlus Transformed Direct Revenue for Atlas Hotel Group
Group Results (January & February 2026)
ADSPLUS BOOKINGS
YoY REVENUE INCREASE
HOTEL TYPE
Luxury Resorts
STAR RATING
4 & 5-Star
NUMBER OF HOTELS
26
LOCATION
Morocco
About Atlas Hotels Group
Atlas Hotels is one of Morocco’s leading hotel groups, operating a portfolio of properties across key destinations including Agadir, Essaouira, Rabat, Casablanca, and Bouznika. Their portfolio ranges from oceanfront resorts to city hotels, serving both leisure and business travellers.
With multiple properties competing in highly competitive tourism markets, the group relies heavily on paid digital channels to drive direct bookings and reduce reliance on OTAs.
The Challenge
Before working with AdsPlus, Atlas Hotels relied on a traditional digital marketing agency to manage their paid advertising campaigns.
However, several challenges limited the performance of their campaigns:
Generic campaign structures not tailored to hotel demand patterns
Manual campaign management that slowed optimisation
Limited cross-channel strategy, focusing mostly on isolated campaigns
Difficulty scaling campaigns across multiple properties
As a result, paid ads were delivering modest returns and were not fully supporting the group’s direct booking strategy.
Atlas Hotels needed a more scalable and performance-driven approach to paid advertising.
The Solution
Atlas Hotels implemented AdsPlus, the automated advertising platform built specifically for hotels.
It replaced manual campaign management with a system designed around hotel revenue optimisation and automation.
The Results
The impact of switching to AdsPlus was immediate and significant.
Switching from a traditional agency to AdsPlus transformed the group’s paid advertising from a basic marketing channel into a high-performance direct booking engine.
With more than 3.6x revenue growth and over 2x more bookings, AdsPlus proved that automation built specifically for hotels can significantly outperform traditional campaign management.
Across the Atlas Hotels portfolio, paid advertising performance improved dramatically compared to the previous agency.
Portfolio-Level Impact
545 total bookings vs 257 the same period previous year
+112% increase in direct bookings
Overall ROAS increased from ~12x to ~25x
In other words, AdsPlus more than tripled the revenue generated by paid ads while doubling bookings.
Standout Property Results
Several hotels experienced particularly strong improvements:
Even properties that previously struggled with paid performance saw meaningful improvements once campaigns were rebuilt through AdsPlus.
What AdsPlus Does Differently
Traditional agencies rely heavily on manual campaign management. This approach often limits scalability and slows optimisation.
AdsPlus takes a fundamentally different approach.
Built Specifically for Hotels
Campaign structures, bidding strategies, and targeting are designed around hotel booking behaviour and travel demand patterns.
Automation at Scale
Instead of manually creating and managing hundreds of campaigns, AdsPlus automates campaign creation and optimisation.
Revenue-Driven Optimisation
AdsPlus focuses on revenue and bookings, not just clicks or traffic.
Centralised Multi-Property Management
Hotel groups can manage campaigns across multiple properties from one platform while still optimising performance at the individual hotel level.
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