AdsPlus Case Study
Auberge Ostape
Scaling Direct Bookings with AI-Optimised Paid Ads
Results (April 2026)
ADSPLUS BOOKINGS
CONVERSION RATE
HOTEL TYPE
Boutique Hotel
STAR RATING
5-Star
NUMBER OF ROOMS
25
LOCATION
France
About Auberge Ostape
Auberge Ostape is a boutique hotel in the French Basque Country, operating in a highly competitive seasonal leisure market where acquisition costs fluctuate heavily and dependency on OTAs limits direct growth.
To improve profitability and reduce reliance on intermediated demand, the hotel activated AdsPlus in February 2026 to centralise and optimise paid media across Google Ads, Meta, and Google Hotel Ads using AI-driven bidding and signal-based optimisation.
The Challenge
Before implementation, performance was inconsistent and under-optimised across channels:
- Low and volatile direct booking volume
- Limited traction on Meta (0 bookings throughout 2025)
- Google Ads delivering returns but without scalable efficiency gains
- Google Hotel Ads underutilised with flat performance
The core issue wasn’t demand — it was inefficient allocation and optimisation across channels.
The Solution
AdsPlus unified campaign optimisation across channels and continuously adjusted bidding, targeting, and budget allocation based on real-time booking and revenue signals.
Key shift: moving from static campaign management → AI-driven performance optimisation across full funnel demand.
Results
Google Ads performance acceleration
- Bookings: 15 avg/month → 53 avg/month
- Overall improvement:
- 3.5x increase in bookings
- 3.9x increase in revenue
Meta (Facebook / Instagram) — new revenue channel unlocked
Meta transitioned from zero contribution to a fully active acquisition channel within weeks of launch, effectively adding incremental demand rather than cannibalising existing channels.
Key takeaway
Instead of optimising each channel in isolation, AdsPlus enabled cross-channel learning and budget reallocation based on actual booking value, not just clicks or conversions.
For Auberge Ostape, this resulted in:
- Rapid scaling of Google Ads efficiency
- Activation of Meta as a high-performing acquisition channel
- Sustained profitability in Google Hotel Ads
- A step-change increase in total direct revenue within two months
What Made the Difference
Booking-Focused Optimisation
Unlike traditional setups that optimise for clicks or impressions, AdsPlus focuses on actual bookings, ensuring spend is directed towards what matters most.
Smart Campaign Structure
Campaigns are automatically built to capture high-intent demand, reducing wasted spend and improving conversion rates.
Continuous Performance Improvement
AdsPlus continuously refines targeting and bidding, allowing performance to improve without manual intervention.
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