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AdsPlus Case Study

Cariblue Jungle Resort Achieves 9:1 ROI with AI-Optimized Google Ads with AdsPlus

Results (Q1 2025)

ADSPLUS BOOKINGS

0

ADSPLUS REVENUE

$ 0
RETURN ON ADSPEND
0 x

HOTEL TYPE

Beachfront Resort

STAR RATING

3-Star

NUMBER OF ROOMS

45

LOCATION

Costa Rica

About Cariblue Beach and Jungle Resort

Cariblue Jungle Resort is an eco-lifestyle resort located on Costa Rica’s stunning Caribbean coast. Nestled between lush jungle and pristine beaches, the resort offers a vibrant mix of adventure and relaxation, with a strong focus on sustainability, nature, and wellness. With a variety of accommodations and a reputation for immersive experiences, Cariblue attracts both international tourists and nature lovers seeking an off-the-beaten-path getaway.

The Challenge

Cariblue aimed to increase direct bookings and reduce dependency on third-party platforms, while maintaining strong returns on advertising spend. Managing multiple campaigns manually was resource-intensive, and the team needed a smarter, scalable way to reach potential guests online.

The Solution

Cariblue partnered with AdsPlus, the AI-powered Google Ads platform developed by Userguest specifically for hotels.

AdsPlus uses real-time performance data, guest behavior insights, and advanced machine learning to automatically optimize ad targeting, bidding, and budget allocation. The platform offers a centralized, user-friendly dashboard that simplifies campaign management while delivering powerful results.

For Cariblue, the AdsPlus strategy included:

  • Performance Max (PMAX) Campaigns to reach users across Google’s full inventory, leveraging AI to deliver the right message at the right time.

  • Brand Campaigns to capture users actively searching for the resort and drive direct conversions.

  • GHA (Google Hotel Ads) to appear in high-intent travel searches and compete effectively in the booking journey.

  • Remarketing Campaigns to re-engage users who visited the site but didn’t book.

This AI-driven, multi-layered approach allowed the Cariblue team to stay focused on guest experience while AdsPlus managed the complexity of digital advertising behind the scenes.

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