AdsPlus Case Study
Colessio Hotel
Capturing High-Intent Travellers: Colessio Hotel’s AdsPlus Success Story
Results (February 2026)
ADSPLUS BOOKINGS
CONVERSION RATE
HOTEL TYPE
Boutique Hotel
STAR RATING
4-Star
NUMBER OF ROOMS
40
LOCATION
Scotland
About Colessio Hotel
Colessio Hotel is a boutique four-star property located in the heart of Stirling, Scotland. Set within a beautifully restored Victorian building, the hotel blends historic character with contemporary design, offering guests a distinctive and stylish stay just moments from landmarks such as Stirling Castle.
As demand fluctuates throughout the year, the hotel aimed to strengthen its direct booking strategy and capture more high-intent travellers at the right moment — without relying heavily on third-party channels.
The Challenge
Like many independent hotels, Colessio Hotel faced increasing pressure from third-party channels, rising commission costs, and limited internal resources to manage and optimise paid advertising effectively.
They needed a solution that could:
- Deliver consistent direct bookings
- Maximise return on ad spend
- Operate efficiently without requiring in-house expertise
The Solution
With AdsPlus, Colessio Hotel activated a fully managed paid media strategy powered by AI.
The system continuously analysed booking intent signals, demand trends, and user behaviour to automatically optimise campaigns paid channels. This ensured the budget was always allocated to the highest-performing audiences and moments.
Colessio Hotel successfully transformed paid advertising into a reliable, high-ROI direct booking channel.
With AdsPlus, they achieved:
- Scalable direct revenue growth
- Reduced dependency on OTAs
- Strong and consistent return on ad spend
Contribution to Total Bookings
AdsPlus didn’t just generate bookings — it became a meaningful contributor to the hotel’s overall direct performance.
Across early 2026:
- AdsPlus drove up to 25 bookings per month
- This represented a significant share of total direct bookings – over 40%.
Even in lower-performing periods, AdsPlus maintained steady contribution, demonstrating resilience and consistency.
What Made the Difference
1. AI-driven optimisation
Campaigns continuously adapted based on real-time demand and booking behaviour — removing guesswork and manual effort.
2. Always-on performance
Instead of relying on seasonal pushes, AdsPlus captured demand whenever it appeared.
3. Efficient budget allocation
Spend was dynamically shifted towards the highest-converting audiences, maximising ROAS.
4. Fully managed execution
No need for in-house expertise — everything from setup to optimisation was handled.
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