AdsPlus Case Study
Grands Suites
Turning Paid Media into a 30.5x Revenue Engine
Results (January 2026)
ADSPLUS BOOKINGS
CLICK-TROUGH RATE
HOTEL TYPE
Boutique Hotel
STAR RATING
4-Star
NUMBER OF ROOMS
44
LOCATION
Malta
About Grands Suites
Grands Suites is a luxury boutique hotel located in Gzira, Malta, offering stylish, contemporary suites and personalised guest experiences.
The hotel attracts an international clientele, particularly from the UK, Italy, Germany, and other European markets, with a focus on delivering high-quality stays that emphasise comfort, design, and exceptional service.
The Challenge
Grands Suites wanted to:
Improve direct revenue and ROAS across key European markets
Scale profitable bookings with minimal ad spend
Reduce OTA dependency by outperforming intermediaries on high-intent searches
Like many independent hotels, they were investing in paid media — but without a fully revenue-optimised, AI-driven strategy designed specifically for hotels.
The goal was not just more bookings. It was more profitable bookings.
The Solution
Grands Suites implemented AdsPlus, Userguest’s AI-powered paid media solution built specifically for hotels.
AdsPlus restructures Google Ads accounts around three core principles:
Revenue-based optimisation (not traffic optimisation)
Dynamic market reallocation
Brand protection against OTAs
For Grands Suites, the strategy included:
Dedicated Brand campaigns to capture high-intent searches
Performance Max campaigns across EU markets
A focused UKI strategy to scale strong-performing demand
Continuous bid optimisation based on revenue signals
Budget allocation driven by real-time ROAS performance
Rather than spreading spend evenly, AdsPlus automatically prioritised the markets and devices generating the strongest returns.
The Outcome
AdsPlus enabled Grands Suites to:
Turn Google Ads into a predictable revenue channel
Outperform OTAs in core international markets
Maximise profitability with disciplined spend control
Achieve a 30.5x ROAS in a single month
- Increase website conversion rate by 7% due to higher quality traffic
Instead of simply running ads, Grands Suites implemented a revenue-driven paid media system designed specifically for hotels.
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