AdsPlus Case Study
Hôtel Boeuf Couronne
How AdsPlus helped Hôtel Boeuf Couronnе generate 56.4x ROAS
Results (September 2026)
ADSPLUS BOOKINGS
CONVERSION RATE
HOTEL TYPE
City Hotel
STAR RATING
3-Star
NUMBER OF ROOMS
42
LOCATION
France
About Hôtel Boeuf Couronne
Located in Paris, Hôtel Boeuf Couronne is part of Groupe Joulie, a French hospitality group with a portfolio of hotels and restaurants across the country.
The hotel combines a central Paris location with a focus on attracting both domestic and international travellers. With guests searching across multiple markets and languages, Google plays an important role in connecting the hotel with travellers actively looking for accommodation in Paris.
As part of its direct booking strategy, Hôtel Boeuf Couronne uses AdsPlus to manage and optimise its Google Ads activity, helping turn high-intent searches into direct bookings through the hotel website.
The Challenge
For independent hotels and hotel groups, Google Ads can be one of the most effective ways to capture travellers who are already looking for a hotel.
But getting strong results requires more than simply launching campaigns and adjusting bids.
Hotels operate in a complex, seasonal market. Search behaviour, demand, markets, booking windows and revenue potential can all vary significantly depending on the property, destination and time of year.
For Hôtel Boeuf Couronne, part of Groupe Joulie, the objective was to use Google Ads to capture high-intent demand and drive more direct bookings while making the most of a relatively focused monthly advertising budget.
The Solution
AdsPlus is a fully managed hotel advertising service that combines AI-powered campaign optimisation with the expertise of hospitality marketing specialists.
Rather than leaving hotels to manage campaigns themselves or relying on AI alone, AdsPlus brings together three key elements:
AI-powered optimisation
AdsPlus uses booking and campaign data to identify patterns, optimise campaigns and help allocate spend towards the opportunities most likely to generate bookings and revenue.
Hotel-specific data
Hotel advertising cannot be managed effectively using generic benchmarks alone. AdsPlus takes into account the property’s own performance, booking behaviour and demand patterns to inform campaign decisions.
Hospitality marketing expertise
AI provides the data and optimisation capabilities, but experienced hospitality marketers provide the context. The AdsPlus team reviews performance, validates recommendations and makes strategic decisions based on how hotel demand actually works.
This combination means the campaigns are not simply automated. They are continuously managed and optimised with both technology and hospitality expertise behind them.
Results
In September 2026 Google Ads generated 69 direct bookings and 56.4x ROAS.
For every €1 spent on Google Ads, the campaigns generated €56.40 in booking revenue.
Reaching travellers across key markets
The strategy combined branded and non-branded activity across different markets and languages.
The campaigns included:
- French campaigns targeting France, Belgium, Switzerland and Luxembourg
- English campaigns targeting the UK, Germany, Australia and the Netherlands
- Brand campaigns capturing high-intent searches for Hôtel Boeuf Couronne
The brand campaign was particularly effective at converting existing demand, generating 57 bookings during the month.
The international English campaign also generated bookings from travellers across its target markets, while the French campaign contributed additional direct booking volume.
This market-specific structure allowed AdsPlus to adapt campaigns to different audiences rather than treating all hotel demand as the same.
More accurate measurement with AdsPlus tracking
Accurate conversion tracking is critical when evaluating hotel advertising performance.
With UserGuest tracking, the campaigns captured additional booking value that was not visible in the previous tracking setup.
Ready To Boost Your Hotel’s Paid Ads With No Extra Work?
Learn More About Our Fully Managed Paid Ads Service.