To help Jardín Atacama overcome the challenges of increasing direct bookings and improving ad efficiency, we deployed AdsPlus, an AI-powered platform developed by Userguest specifically for the hotel industry.

AdsPlus uses machine learning to intelligently optimize Google Paid Ads in real time. By analysing booking data, guest behaviour, and market trends, the platform automatically adjusts budgets, bids, and targeting to focus on high-value audiences most likely to convert.

For Jardín Atacama, we implemented a multi-layered strategy that combined:

• Brand Campaigns to capture high-intent users already searching for the hotel, ensuring they book directly rather than through OTAs.

• Performance Max (PMAX) Campaigns to broaden reach across multiple Google channels, using AI to serve ads dynamically where they perform best.

• Remarketing Campaigns to re-engage past website visitors and encourage them to complete their bookings.

What sets AdsPlus apart is its centralised dashboard, giving the hotel team complete transparency into campaign performance, real-time insights, and actionable recommendations — without needing deep technical knowledge. This allowed the team to stay focused on operations while AdsPlus handled the complexity of optimising ad spend.

The outcome: a significant lift in direct revenue, an impressive 6:1 return on ad spend, and a streamlined ad management experience.