AdsPlus Case Study
Jesmond Dene House, part of Kronen Collection
Scaling high-intent UK demand with AdsPlus and achieving 26x ROAS
Results (December 2025)
ADSPLUS BOOKINGS
ADSPLUS REVENUE
HOTEL TYPE
Boutique Hotels
STAR RATING
4-Star
NUMBER OF HOTELS
4
LOCATION
United Kingdom
About Jesmond Dene House
Jesmond Dene House is an award-winning boutique hotel set in a private woodland estate in Newcastle. The hotel is part of The Kronen Collection — a group of distinctive UK boutique properties, including Borrowdale Gates Hotel, The Crown Hotel Wetheral, and The Kilbirnie.
While each property retains its own identity, the group shares a focus on experience-led hospitality and high-quality direct bookings.
The Challenge
Operating in a competitive UK boutique hotel market, Jesmond Dene House needed to:
Capture and protect high-intent brand demand
Drive incremental direct bookings without over-reliance on OTAs
Maximise return from paid media, particularly during peak trading periods
Ensure performance was measurable, scalable, and aligned with revenue — not just traffic
The Solution
Userguest deployed AdsPlus, its AI-powered paid media solution built specifically for hotels. Unlike generic ad platforms, AdsPlus optimises campaigns towards real booking revenue, using hospitality-specific data and demand signals.
This allowed Jesmond Dene House to focus spend on high-intent users, protect brand traffic, and continuously improve ROAS through real-time optimisation.
Campaign Strategy
AdsPlus delivered a UK-focused paid media strategy built around three core campaign types:
Performance Max (PMax)
Capturing high-intent demand across Google’s full inventory, optimised towards bookings and revenue.Brand Campaigns
Ensuring Jesmond Dene House remained visible at the moment of search, reducing leakage to OTAs.Remarketing
Re-engaging users who had already shown intent, helping convert consideration into confirmed bookings.
Budgets, bids and placements were continuously adjusted by AdsPlus to prioritise the strongest-performing demand.
The Results
The strategy delivered outstanding performance during the peak festive period:
26x ROAS in December
Highly efficient spend on UK domestic demand
Strong uplift in direct booking revenue
Clear attribution between ad spend and commercial results
Client Feedback
Jesmond Dene House has also shared a video testimonial, highlighting the impact AdsPlus has had on paid media performance, visibility, and confidence in scaling ad spend across the group.
The Bigger Picture
This case demonstrates how AdsPlus helps boutique hotel groups like The Kronen Collection scale paid media intelligently — balancing brand protection, demand capture and profitability.
By combining automation with hospitality-specific optimisation, AdsPlus turns paid ads into a reliable growth channel for individual properties and multi-hotel groups alike.
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