Using AdsPlus, Userguest launched a focused paid media strategy targeting the UK market, built around two core campaign types:

• Performance Max (PMax)
  Leveraging Google’s full inventory to capture high-intent users across Search, Display, YouTube and Discover, with AdsPlus optimising towards bookings and revenue, not just clicks.

• Brand Remarketing
  Re-engaging users already familiar with Lion Quays, ensuring the resort stayed visible at key decision-making moments and reduced leakage to OTAs.

AdsPlus continuously optimised budgets, placements and bidding in real time, ensuring spend was concentrated where it delivered the strongest commercial return.

The Results

The impact was particularly strong during the peak festive period:

• 21x ROAS in December

• Highly efficient spend on brand and high-intent traffic

• Strong uplift in direct booking revenue

• Clear attribution between ad spend and bookings, giving the team confidence to scale investment

Why It Worked

The success of the campaign came down to:

• Smart use of automation through Performance Max, guided by AdsPlus’ hospitality-specific optimisation

• Brand protection and remarketing, ensuring Lion Quays captured demand it had already generated

• A strategy designed around revenue outcomes, not vanity metrics

The Bigger Picture

This case shows how AdsPlus helps UK resorts compete more effectively in a crowded digital landscape — using paid media not as a cost, but as a predictable revenue driver.

By combining intelligent campaign structures with continuous optimisation, Lion Quays Waterside Resort turned peak-season demand into measurable, profitable direct bookings.