AdsPlus Case Study
Orida Hotel Maidstone
Unlocking Scalable Direct Bookings with AI-Optimised Google Ads
Results (April 2026)
ADSPLUS BOOKINGS
CONVERSION RATE
HOTEL TYPE
Business & Leisure Hotel
STAR RATING
4-Star
NUMBER OF ROOMS
146
LOCATION
United Kingdom
About Orida Hotel Maidstone
Orida Hotel Maidstone is a large full-service hotel serving a mix of corporate, leisure, and event-driven demand in Kent. Like many regional UK hotels, the property faced increasing competition across paid search and OTAs while looking to grow direct revenue efficiently.
To strengthen direct acquisition performance, the hotel launched AdsPlus in April 2026 with a focus on Google Ads optimisation powered by AI-driven bidding and booking-value signals.
The Challenge
Before AdsPlus launched, Google Ads was generating little to no measurable direct booking contribution:
- No scalable paid acquisition structure in place
- Limited visibility into true booking-value optimisation
- Difficulty converting search demand efficiently into direct revenue
The opportunity was not simply to increase traffic, but to turn paid search into a profitable direct booking channel.
The Solution
Following implementation, AdsPlus introduced:
- AI-driven bidding optimisation based on booking value
- Automated budget allocation toward high-intent demand
- Continuous campaign optimisation using real-time performance signals
- Improved tracking visibility across bookings and revenue attribution
Rather than optimising around clicks alone, campaigns were aligned directly with revenue outcomes and profitability.
Tracking impact
AdsPlus also improved attribution visibility.
Key takeaway
For Orida Hotel Maidstone, AdsPlus rapidly turned Google Ads into a measurable and scalable direct booking channel.
In less than one month, the hotel achieved:
- Profitable paid acquisition at 10x ROAS
- Significant uplift in attributed bookings and revenue
- Improved visibility into campaign performance and true ROI
- A scalable foundation for future direct booking growth
The case demonstrates how AI-driven optimisation and accurate revenue tracking can quickly unlock value — even in accounts with little historical paid performance.
What Made the Difference
Booking-Focused Optimisation
Unlike traditional setups that optimise for clicks or impressions, AdsPlus focuses on actual bookings, ensuring spend is directed towards what matters most.
Smart Campaign Structure
Campaigns are automatically built to capture high-intent demand, reducing wasted spend and improving conversion rates.
Continuous Performance Improvement
AdsPlus continuously refines targeting and bidding, allowing performance to improve without manual intervention.
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