AdsPlus Case Study
The Blakemore Achieves 8:1 ROI and Expands International Reach with AdsPlus
Results (Q1 2025)
ADSPLUS BOOKINGS
ADSPLUS REVENUE
HOTEL TYPE
Luxury Boutique Hotel
STAR RATING
4-Star
NUMBER OF ROOMS
138
LOCATION
London, UK
About The Blakemore
The Blakemore is a contemporary luxury boutique hotel located in the heart of London’s West End. Known for its elegant design, upscale amenities, and personalized service, the hotel caters to both business and leisure travelers seeking comfort and convenience in the city. The Blakemore blends modern sophistication with classic British charm, making it a standout choice for international guests visiting London.
The Challenge
In a highly competitive London market, The Blakemore sought to boost direct bookings, reduce commission fees from OTAs, and improve cost efficiency across digital channels. With paused campaigns and inconsistent international visibility, the hotel needed a smarter, more targeted approach to paid advertising that could deliver measurable results quickly.
The Solution
The Blakemore turned to AdsPlus, the AI-powered Google Ads platform developed by Userguest, built specifically for the hospitality industry.
AdsPlus leveraged real-time booking data, guest behavior signals, and automated budget optimization to intelligently manage and scale campaigns. The hotel team was able to launch and monitor high-performing ads across multiple markets from a single, intuitive dashboard — with minimal manual input.
The AdsPlus strategy for Q1 2025 included:
Performance Max (PMAX) Campaigns to reach high-intent travelers across Google’s ecosystem, optimized using AI for placement, copy, and audience targeting.
Generic Search Campaigns targeting key travel-related terms and competitive hotel queries in multiple languages.
International Market Focus, with campaigns tailored for the UK, Italy, Spain, the U.S., and the Netherlands — using AI to prioritize top-converting geographies.
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