Userguest Case Study
From Clicks to Check-ins: How Aurora Anguilla Boosted Direct Bookings & Saved in OTA Fees
Results (11 June – 10 July 2025)
OTA SAVINGS
HOTEL TYPE
Luxury Beachfront Resort
STAR RATING
5-Star
NUMBER OF ROOMS
178
LOCATION
Anguilla
About Aurora Anguilla Resort and Golf Club
Aurora Anguilla Resort and Golf Club is a world-class luxury resort nestled on the pristine shores of Anguilla in the British West Indies. Known for its breathtaking ocean views, exclusive golf course, and elevated hospitality, the resort offers a refined Caribbean escape for discerning travellers.
With a blend of sophistication, relaxation, and personalised service, Aurora Anguilla attracts guests from around the globe and seeks to elevate its digital performance to match its exceptional on-property experience.
Challenges
Aurora Anguilla Resort and Golf Club aimed to increase direct bookings, grow their marketing database, and better understand guest booking behaviour — all while reducing reliance on OTAs and enhancing the online user experience.
The Solution
1. Smart Messaging for Higher Conversion
Using a combination of:
Promotion Notifications
Welcome Pop-ups
Benefit-First Messaging
Aurora Anguilla highlighted time-sensitive offers and direct booking perks. These on-site touchpoints encouraged immediate action — helping secure advance bookings for the fall season.
2. Exit Pop-up for Lead Capture
To reduce site abandonment and build their database, a targeted exit-intent pop-up was implemented:
“Not ready to book? Subscribe to our newsletter to stay updated on our latest offers.”
This simple yet strategic prompt turned potential drop-offs into qualified leads.
3. Saved Search for Seamless UX
Userguest’s Saved Search feature improved user experience by allowing guests to revisit and continue their booking journey, making return visits more frictionless and conversions more likely.
4. Hotel-Specific Analytics Dashboard
Aurora Anguilla gained access to a hotel-focused analytics dashboard with actionable insights on:
Booking behaviour & lead time
Top-performing markets, room types, days of the week.
Average daily rate (ADR)
This empowered their revenue and marketing teams to make smarter, faster decisions.
The Results
- 36% of total website bookings were influenced by Userguest notifications
- The resort potentially saved over $41,000 in OTA commission fees
- Significant growth in qualified leads via newsletter subscriptions
- Smarter, data-driven decisions with a clear view of booking performance
Userguest enabled Aurora Anguilla Resort and Golf Club to take full control of their direct booking strategy, reduce OTA dependency, and deliver a seamless online journey that reflects the luxury and personalisation guests experience on property.
Book Your FREE Demo Now & Boost Your Direct Bookings Today!
30-day FREE trial, with NO commitment
100% on autopilot, with no extra work for you
Simply watch your website’s direct bookings rise