Userguest Case Study
Winning Back Revenue.
Bisma Eight’s Strategy to Reduce OTA Dependence and Boost Direct Bookings
Results (October 2024)
OTA SAVINGS
HOTEL TYPE
Boutique Hotel
STAR RATING
5-Star
NUMBER OF ROOMS
38
LOCATION
Bali, Indonesia
About Bisma Eight
Bisma Eight is a luxurious boutique hotel in the heart of Ubud, Bali, seamlessly blending modern elegance with Balinese charm.
Surrounded by lush greenery and rice terraces, it offers 38 thoughtfully designed suites, a rooftop infinity pool, organic gardens, and a renowned restaurant showcasing local flavors. Committed to sustainability and refined hospitality, Bisma Eight provides a serene yet sophisticated retreat in Bali’s cultural capital.
Challenges
While Bisma Eight’s reputation as a top-tier destination in Ubud attracted many visitors, the team wanted to further maximise direct bookings and reduce dependence on third-party OTAs.
They aimed to drive more website conversions, incentivize longer stays, and communicate the unique benefits of booking directly with Bisma Eight.
Additionally, they sought to highlight their exclusive seasonal offers to boost occupancy during select periods.
How Did Userguest Help
Exclusive Promotion Notification
Bisma Eight launched a “Don’t Miss Out: 15% Off Your November Escape!” campaign, using urgency features to drive direct bookings. This strategic promotion transformed a traditionally low-demand month into a high-occupancy period.
Exit Pop-Up for Retention
To reduce booking abandonment, an exit pop-up reminded visitors: “Before you go… Book directly for the best rate, flexible cancellation, and payment on check-in.” This reinforced the benefits of direct booking, boosting conversions.
Saved Search Notifications
By allowing guests to seamlessly resume their booking journey, saved search notifications enhanced user experience and improved conversion rates.
Building Trust with Social Proof
Displaying OTA ratings and real-time user activity, social proof notifications highlighted Bisma Eight’s exceptional reputation, increasing confidence and encouraging direct bookings.
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