Userguest Case Study
Driving Direct Bookings and Revenue:
The Success Story of Boscolo Collection with Userguest
Results Boscolo Collection France (January – June 2024)
OTA SAVINGS
HOTEL TYPE
Luxury Hotel Group
STAR RATING
5-Star
NUMBER OF ROOMS
244
LOCATION
Nice & Lyon, France
About Boscolo Collection
The Boscolo Collection encompasses a portfolio of luxurious, five-star hotels situated in some of Europe’s most renowned cities – Nice and Lyon.
Each hotel in the Boscolo Collection epitomises elegance and sophistication, offering world-class amenities, impeccable service, and unique guest experiences. From opulent rooms and suites to gourmet dining and lavish spas, Boscolo Hotels cater to travellers seeking the ultimate in luxury and comfort.
Challenges
Boscolo Collection faced multiple challenges in their quest to optimize direct bookings and enhance the guest experience on their websites.
Firstly, they needed an efficient way to promote various offers across all their hotel websites while ensuring personalised communication for different market segments.
They also aimed to improve their website conversion rates by providing a seamless and engaging user experience.
Additionally, it was crucial to effectively communicate the best available rates and unique direct booking benefits to reduce their reliance on OTAs.
Finally, Boscolo sought to fill low occupancy dates and drive last-minute bookings to maximize their revenue potential.
How Did Userguest Help
Userguest provided Boscolo Collection with a comprehensive suite of tools designed to enhance their online presence and drive bookings:
Centralized Notification Management: Userguest enabled Boscolo to publish notifications across all hotel websites from a single platform, streamlining their marketing efforts. Performance Analytics: The Userguest dashboard offered detailed insights into the performance of all hotels, allowing Boscolo to understand booking behaviour and make data-driven decisions.
Promotion Notifications: Personalised offers were effectively pushed through promotion notifications. This helped Boscolo target different market segments with tailored deals, such as member and loyalty offers, specific room types, long stay, and early bird offers.
Flash Sale Notifications: These added a sense of urgency to the booking process, encouraging quick decisions and boosting last-minute bookings, especially with special mobile offers.
Direct Benefits Notifications: By highlighting unique direct booking benefits not available on OTAs, these notifications significantly increased revenue for the hotel group.
Smart Features: Tools like exit pop-ups and saved search notifications improved the user experience, reducing bounce rates and keeping potential guests engaged.
Specific Dates Booster: This feature helped fill low occupancy dates by targeting guests likely to book during those periods, ensuring optimal occupancy and revenue generation.
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