Userguest Case Study
How Calabash Hotel Leveraged Userguest’s Dynamic Tools to Enhance Guest Engagement
Results (October 2024)
OTA SAVINGS
HOTEL TYPE
Luxury Hotel
STAR RATING
5-Star
NUMBER OF ROOMS
30
LOCATION
Grenada
About Calabash Hotel Grenada | A Relais Châteaux Property
Calabash Hotel Grenada, a prestigious member of Relais Châteaux, offers an unparalleled luxury experience in the Caribbean.
With its idyllic beachfront setting in Grenada, the hotel boasts personalized service, exquisite gourmet dining, and luxurious accommodations that reflect the island’s beauty and culture.
The hotel is renowned for its culinary excellence and has built a loyal clientele of international guests who seek both tranquillity and adventure.
Challenges
Despite its premium offerings and global reputation, Calabash faced challenges in optimizing its direct bookings and staying competitive in a crowded luxury market. The hotel needed to shift away from reliance on third-party booking platforms to retain more revenue, while also targeting high-value markets and international customers.
Additionally, the hotel sought ways to optimize revenue by encouraging longer stays and maximizing upselling opportunities. With the competitive nature of luxury travel, Calabash needed a solution that would differentiate it online, engage visitors effectively, and create tailored offers to drive conversions.
How Did Userguest Help
Promotional Notifications:
One of the standout features used by Calabash was the promotional notifications. With Userguest’s ability to send dynamic, attention-grabbing messages, the hotel successfully promoted limited-time offers. These offers were strategically crafted to appeal to both new and returning guests, with specific campaigns even tailored to key target markets, such as attracting high-value customers from select countries.
Exit Pop-Ups with Email Subscription:
To capture potential guests who were not yet ready to book, Calabash utilized Userguest’s exit-intent pop-up feature. This pop-up prompted visitors with a compelling message: “Not ready to book? Share your email address with us to keep up with our latest news and offers!” This simple yet effective tool helped build their email list, ensuring that interested users could be nurtured into future bookings.
Direct Benefits Notification:
To encourage direct bookings, Calabash implemented notifications promoting exclusive website offers such as “Book directly on our website and receive complimentary airport transfers!” This type of messaging has proven to be a powerful motivator for customers, reinforcing the added value of booking directly through the hotel’s site.
Longer Stay Notification:
To enhance customer retention and increase revenue per stay, Calabash made use of Userguest’s longer stay. This feature not only encouraged guests to stay longer but also allowed the hotel to upsell additional services, resulting in a higher
average booking value
Saved Searches:
Userguest’s saved search feature was also a key asset for Calabash. By allowing potential guests to save their preferences, the hotel ensured that users could easily return to complete bookings at a later time. This convenience has played a crucial role in reducing bounce rates and increasing conversion.
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