Userguest Case Study
Driving Direct Bookings, Local Engagement with Userguest: Cariblue Beach and Jungle Resort
Results (Q1 2025)
OTA SAVINGS
HOTEL TYPE
Beachfront Resort
STAR RATING
3-Star
NUMBER OF ROOMS
45
LOCATION
Costa Rica
About Cariblue Beach and Jungle Resort
Cariblue Beach and Jungle Resort, located on the lush Caribbean coast of Costa Rica, offers a unique blend of beachfront relaxation and tropical jungle adventure.
With a mission to increase direct bookings, engage local visitors, and grow its database, Cariblue turned to Userguest to implement a suite of personalized website tools that would drive measurable results.
Challenges
In a competitive tourism landscape, Cariblue needed to:
Convert more website visitors into direct bookers
Promote exclusive offers and packages
Target local audiences with relevant services
Capture leads to grow its marketing database
Reduce bounce rate and encourage return visits
The Solution: Personalization and Smart Targeting with Userguest
Cariblue implemented a variety of Userguest features that helped transform their website into a high-converting digital experience.
1. Location-Based & Multi-Language Notifications
Userguest’s geo-targeted notifications allowed Cariblue to engage users in their preferred language and display offers relevant to their region. This personalization helped improve user experience and message clarity for international and local audiences alike.
2. Promoting Direct Booking Offers
To highlight the value of booking direct, Cariblue promoted exclusive packages—including all-inclusive stays, romantic getaways, and limited-time flash sales—through attention-grabbing notifications. A flash sale timer notification was used to build urgency, increasing conversions during the promotional window.
3. Targeting Local Visitors with Day Pass Offers
By using location-specific targeting, Cariblue promoted its day pass only to users currently in the area. This localized strategy helped drive foot traffic from nearby tourists and residents looking for a day of beachside relaxation.
4. Exclusive Direct Booking Benefits
Custom notifications reinforced the advantages of booking directly—such as better rates, flexible cancellation, and added perks—encouraging guests to complete their reservation on the hotel website rather than through OTAs.
5. Lead Generation Through Smart Forms
Cariblue used Userguest notifications to encourage users to sign up for exclusive updates and offers. These interactions linked directly to a lead capture form, growing the hotel’s marketing database for future campaigns.
6. Search Behavior Triggers & Retention Tools
A saved search notification reminded users of their previous activity, helping to re-engage returning visitors.
Exit pop-ups were used to reduce bounce rates by offering incentives just as users were about to leave.
The ratings widget showcased real guest reviews, building trust and reinforcing Cariblue’s reputation.
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