Userguest Case Study
How Château Hôtel Grand Barrail boosted direct engagement and conversions with Userguest
Results (October 2025)
OTA SAVINGS
HOTEL TYPE
Luxury Boutique Château
STAR RATING
5-Star
NUMBER OF RESORTS
46
LOCATION
France
About Château Hôtel Grand Barrail
Nestled in the heart of Saint-Émilion’s vineyards, Château Hôtel Grand Barrail is a five-star château hotel renowned for its historic charm, exceptional service, and breathtaking surroundings.
To strengthen its direct booking strategy and deliver a seamless digital experience for international guests, the hotel turned to Userguest.
Challenges
Like many luxury hotels, Château Hôtel Grand Barrail wanted to:
Increase direct bookings and reduce OTA dependency
Encourage guests to take advantage of exclusive offers and direct benefits
Provide a personalised online experience for both French and English-speaking visitors
How Did Userguest Help
Exclusive Offers Notification: Promoted direct booking benefits such as “Book directly on our official website – enjoy 12% off and priority for a complimentary upgrade (subject to availability).”
Voucher Promotion: Highlighted voucher sales for future stays, helping to drive revenue even during low-demand periods.
Price Comparison Widget: Reinforced rate transparency and built trust by showing visitors that booking direct offered the best value.
Saved Search: Allowed visitors to easily return to their previous search and complete their booking, improving conversion rates.
Social Proof Notifications: Displayed OTA reviews and ratings, boosting guest confidence through real, credible feedback.
Multilingual Display: Notifications were automatically shown in English or French depending on the user’s browser preference—ensuring a smooth, localised experience for every visitor.
With Userguest, Château Hôtel Grand Barrail transformed its website into a dynamic conversion driver—turning browsers into bookers and ensuring that guests experience the château’s signature hospitality from the very first click.
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