Userguest Case Study
Heritage Meets Innovation: How De Vere Transformed Guest Engagement
Group Results (Q1 2025)
OTA SAVINGS
HOTEL TYPE
Luxury Hotel Group
STAR RATING
5-Star
NUMBER OF HOTELS
7
LOCATION
United Kingdom
About De Vere
De Vere is a distinguished collection of country estate hotels and modern event venues located across the UK. Known for their historic architecture, exceptional service, and premium experiences, De Vere properties cater to both leisure guests and corporate clients.
With a strong emphasis on heritage, luxury, and seamless guest journeys, De Vere is committed to enhancing direct bookings and delivering personalised digital experiences across their portfolio.
Challenges
De Vere needed a solution to:
Centralise control over their multiple hotel websites
Promote direct booking offers effectively
Dynamically respond to occupancy levels
Improve visitor retention and conversion
How Did Userguest Help
Centralised Dashboard & Tiered Access: De Vere leveraged Userguest’s centralised dashboard to manage all hotel websites under one umbrella. The tiered access system enabled local teams to act independently while maintaining brand consistency, and the group-wide analytics provided actionable insights tailored to hospitality KPIs.
Multi-Format On-Site Messaging: To promote direct bookings, De Vere used a strategic mix of notifications, including:
Welcome pop-ups
Promotional banners
Direct booking benefit call-outs
These notifications allowed them to highlight exclusive offers and create urgency for website visitors.
Price Comparison Tool: The integrated price comparison widget reassured visitors of the best available rates, encouraging them to complete bookings directly on De Vere’s official websites.
Saved Search Functionality: By implementing saved search options, returning visitors were able to quickly resume their booking journey, improving the user experience and driving conversions.
No Availability Notifications & Smart Redirects: When a property was fully booked, Userguest automatically displayed:
Alternative date suggestions
Sister property availability
This helped De Vere retain potential bookings that might otherwise have been lost.
RevMarketing Boosters: Userguest’s RevMarketing boosters enabled De Vere to fill rooms during low occupancy periods by intelligently matching their need periods with market demand patterns—optimising both visibility and revenue.
Exit Pop-Ups: Exit intent technology was used to recover abandoning visitors by displaying compelling last-minute offers or reminders of booking benefits.
Returning Visitor Recognition: A tailored notification experience for returning users helped drive higher conversion by acknowledging repeat visits and continuing the conversation based on previous activity.
Book Your FREE Demo Now & Boost Your Direct Bookings Today!
30-day FREE trial, with NO commitment
100% on autopilot, with no extra work for you
Simply watch your website’s direct bookings rise