Userguest Case Study
Esplanade Hotel Newquay: Maximizing Direct Bookings and Occupancy with Userguest
Results (Q3 2024)
OTA SAVINGS
HOTEL TYPE
Family-friendly seaside hotel
STAR RATING
5-Star
NUMBER OF ROOMS
90
LOCATION
United Kingdom
About Esplanade Hotel Newquay
Located on the beautiful Cornish coastline, Esplanade Hotel Newquay is a family-friendly destination with ocean views, warm hospitality, and family-focused amenities. The hotel offers stylish rooms and easy access to Newquay’s beaches, surf scene, and natural beauty, making it a top choice for memorable family getaways and beachside relaxation.
Challenges
With high seasonal demand, Esplanade Hotel Newquay faced the need to manage fluctuating occupancy levels and maximize direct bookings.
This meant consistently promoting family-friendly packages and exclusive booking benefits to encourage guests to book directly on their website rather than through OTAs.
To ensure ease and efficiency, the hotel also aimed to create a seamless, engaging experience for website visitors from initial search to booking confirmation.
How Did Userguest Help
Long Stay Promotions:
Esplanade Hotel Newquay effectively used targeted promotion notifications to highlight exclusive long-stay offers, appealing to guests looking for extended coastal getaways. By presenting these offers immediately when visitors arrived on the website, the hotel successfully encouraged longer stays and improved occupancy during key dates, ensuring a steady flow of guests during peak times.
Flash Sale for Last-Minute Bookings:
To address last-minute availability, the hotel utilized the Flash Sale notification feature to promote time-sensitive deals like “Autumn Family Getaways.” This approach catered to families seeking spontaneous vacations, allowing the hotel to quickly fill remaining rooms during quieter shoulder periods, keeping occupancy rates high and optimizing revenue.
Exit Pop-Up with Direct Booking Incentives:
For visitors about to leave the site, the Exit Pop-Up showcased exclusive direct booking benefits, such as spa discounts and family-friendly perks. This timely reminder of added value helped persuade undecided guests to finalize their bookings directly on the hotel’s website, ultimately increasing direct reservations and reducing third-party commissions.
Saved Search for Enhanced User Experience:
To streamline the booking process, the hotel implemented the Saved Search feature, allowing guests to easily revisit previously viewed dates, room types, and rates. This intuitive tool not only improved the overall user experience but also kept potential guests engaged, leading to higher retention rates and increased conversions as visitors returned to complete their bookings.
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