Userguest Case Study
Boosting Bookings and Conversions: Everbright Hotels‘ Success with Userguest
Results (Q1 & Q2 2024)
OTA SAVINGS
HOTEL TYPE
Hotel Group
STAR RATING
4-Star
ROOMS & SUITES
583
LOCATION
United Kingdom
About Everbright Hotels
Everbright Hotels is a prominent hotel group located in the picturesque regions of North Wales and North-West England.
Known for its luxurious accommodations and outstanding guest services, Everbright Hotels offers a diverse portfolio of properties, including charming boutique hotels and expansive resorts. Each property is thoughtfully designed to provide unique and memorable experiences, blending local culture with modern amenities.
Whether travellers are seeking adventure, relaxation, or a mix of both, Everbright Hotels delivers unparalleled comfort and hospitality, making it the perfect destination for those looking to explore and unwind.
Challenges
Everbright Hotels faced several challenges, including the need to effectively promote offers across multiple hotel websites with personalized messaging, enhance their website conversion rates, and clearly communicate the best available rates to potential guests to reduce reliance on Online Travel Agencies (OTAs).
Additionally, they needed to increase occupancy rates for specific properties, particularly during low-demand periods, while ensuring a seamless and engaging booking experience for users.
How Did Userguest Help
Centralized Notification Management: Everbright Hotels could publish notifications on all hotel websites from a single platform. This streamlined their promotional efforts and allowed them to efficiently display notifications on the group hotel website, promoting specific hotels needing an occupancy boost.
Powerful Analytics Dashboard: The Userguest dashboard provided Everbright Hotels with the ability to analyze the performance of all their properties in one place. It offered valuable insights into user booking behaviour, enabling them to make data-driven marketing decisions.
Targeted Promotional Notifications: Everbright Hotels leveraged a variety of Userguest features to promote special offers effectively:
- Welcome Pop-Ups: Engaged visitors upon arrival with enticing offers.
- Exit Pop-Ups: Encouraged users to stay and book, preventing them from leaving the site.
- Mobile Device Targeting: Displayed promotions specifically tailored for mobile users.
- Specific Days & Dates Booster Notifications: Boosted occupancy during low-demand periods by targeting users likely to book those periods.
- Price Comparison Widget: Convinced users they were getting the best rate, reducing reliance on OTAs.
- Saved Search Notification: Enhanced website UX and kept users engaged by reminding them of their previous searches.
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