Userguest Case Study
How Userguest Elevated Revenue and Enhanced Guest Experiences at GF Hoteles
Group Results (December 2023)
OTA SAVINGS
HOTEL TYPE
Hotel Group
STAR RATING
5-Star
NUMBER OF HOTELS
5
LOCATION
Tenerife, Spain
About GF Hoteles
GF Hoteles, part of Grupo FEDOLA, is a Tenerife-based SME showcasing true Canarian hospitality with 100% local capital. It operates four stunning hotels in Costa Adeje and a fifth in Puerto de la Cruz, offering guests an authentic Tenerife experience through exceptional service and a legacy of excellence.
Challenges
- Need for a centralized system in order to streamline group marketing efforts and be able to manage marketing initiatives for all properties in one place
- Need to effectvely commnitcate special offers and benefits directly on the hotel home page
- Need to improve website UX and ensure that its website is user-friendly and offers a seamless booking experience to maximize conversions.
How Did Userguest Help
Simultaneous Offers & Centralized Analytics
Userguest became GF Hoteles’ digital command center, enabling simultaneous offer publishing and notifications across all hotel websites. This streamlined communication while consolidating analytics for a comprehensive view of performance.
Boosting Revenue with Targeted Promotions
By leveraging Userguest’s promotion notifications, GF Hoteles effectively advertised special offers and direct booking benefit. This targeted approach engaged users, driving direct bookings and exclusive deal conversions.
Seamless User Experience with Smart Notifications
Userguest’s smart notifications—such as welcome and exit pop-ups—enhanced the booking journey, ensuring a frictionless experience for guests.
Saved Search Notifications: Converting Interest into Revenue
This feature significantly improved user engagement, driving over €150,000 in bookings by converting search interest into direct reservations.
Empowering Guests with Price Comparison
The price comparison widget provided users with transparent rate comparisons, empowering informed decisions and increasing direct bookings across GF Hoteles.
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