Userguest Case Study
Maximising Revenue and Direct Bookings at Hotel 987 Prague with Userguest
Results (April 2024)
OTA SAVINGS
HOTEL TYPE
Boutique Hotel
STAR RATING
4-Star
ROOMS & SUITES
80
LOCATION
Prague, Czech Republic
About 987 Prague Hotel
987 Prague Hotel is a stylish and contemporary accommodation option located in the heart of Prague, Czech Republic.
Situated just a stone’s throw away from the city’s historic Old Town Square and other major attractions, 987 Prague offers guests a perfect blend of modern comfort and timeless elegance.
With thoughtfully designed rooms, personalized service, and a range of amenities including a fitness center and a trendy bar, this hotel provides guests with a memorable and comfortable stay experience in one of Europe’s most charming cities.
About Pillo Hotel's Experience with Userguest
“Userguest’s tool is the ultimate ally in the quest for increased direct bookings. Their intuitive design makes navigating the booking process a breeze for guests, while simultaneously empowering property owners to effortlessly optimize their listings. It’s not just about ease of use; it’s about unlocking the
full potential of direct bookings with simplicity and finesse.”Tom Frier
Revenue Manager, 987 Design Prague Hotel
Challenges
- Need to increase the number of direct bookings and revenue for April 2024
- Need to boost occupancy periods
- Need to improve website UX and ensure that its website is user-friendly and offers a seamless booking experience to maximize conversions
- Need to effectively communicate exclusive benefits, special offers, and best available rate
How Did Userguest Help
Flash Sale Success
Hotel 987 Prague used Userguest’s Flash Sale notification to boost direct bookings in April. Featuring a countdown timer to create urgency, the campaign generated additional bookings and revenue, proving the power of targeted promotions.
Strategic Notification Use
By leveraging welcome messages, exit pop-ups, and promotion notifications, the hotel effectively communicated exclusive offers, increasing guest engagement and direct bookings.
Boosting Occupancy with Targeted Promotions
Userguest’s booster feature helped fill rooms during low-demand periods, maximizing revenue and ensuring optimal occupancy.
Enhanced User Experience with Smart Features
The Saved Search notification streamlined the booking process, while the price comparison widget provided transparent pricing, reducing OTA dependence and empowering guests to book directly.
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