Userguest Case Study
Hotel Astra Opéra (Astotel Group)
How Userguest Helped Elevate Personalisation, Drive Conversions, and Streamline Group-Wide Promotions
Results November 2025
OTA SAVINGS
HOTEL TYPE
Boutique Hotel
STAR RATING
4-Star
NUMBER OF ROOMS
73
LOCATION
Paris, France
About Hotel Astra Opéra (Astotel Group)
Located in the heart of Paris, Hôtel Astra Opéra blends elegance, refinement, and the Parisian art of living. As part of the renowned Astotel Group, the property attracts a diverse mix of international guests looking for a central and stylish stay close to the city’s iconic attractions.
To strengthen direct bookings and deliver a more tailored digital experience, the hotel partnered with Userguest to activate a range of smart onsite features across multiple languages and visitor segments.
Key Objectives
Enhance the onsite experience for global visitors
Increase conversions through relevant, personalised messaging
Reinforce the hotel’s strong online reputation
Improve engagement on the booking engine
Easily manage group-wide promotions across all Astotel properties
How Did Userguest Help
1. High-Impact Welcome Pop-Up Highlighting TripAdvisor Recognition
Hotel Astra Opéra leveraged Userguest’s welcome message to showcase its outstanding ranking:
🏆 Hôtel Astra – Best Hotel in France
Ranked 3rd | TripAdvisor Travellers’ Choice 2025
Savour the Parisian art of living in the elegant and refined setting of Hotel Astra Opéra.
This instant social proof helped establish trust and encourage visitors to explore further, especially international travellers unfamiliar with the property.
2. Saved Search for Seamless User Experience
The hotel activated Saved Search, allowing returning visitors to resume their booking journey instantly—reducing friction and increasing the likelihood of conversion.
3. Price Comparison Widget
To address rate-parity concerns and improve booking confidence, the price comparison widget showed guests how direct rates compared favourably to OTAs. This transparent approach helped convert high-intent visitors who were still researching.
5. Multi-Language Messaging for Global Audiences
Given the hotel’s strong international appeal, all Userguest notifications were displayed in the visitor’s preferred language (French, Korean, Japanese, German, and more).
This ensured a welcoming, culturally relevant experience for every guest.
6. Geo-Targeted Promotions
The team deployed country-specific promotions visible only to users from selected regions—ensuring that offers were both relevant and impactful.
7. Group-Wide Offer Management for Astotel
As part of a multi-property group, Hotel Astra Opéra benefited from Userguest’s ability to publish group-wide offers simultaneously across the entire Astotel portfolio.
This streamlined marketing operations and ensured brand consistency across all hotels.
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