Userguest Case Study
How Userguest Enhanced Hotel Gold by Marina‘s Promotional Strategies, Leading to Substantial Revenue Growth.
Results (2023)
OTA SAVINGS
HOTEL TYPE
Boutique Hotel
STAR RATING
4-Star
NUMBER OF ROOMS
133
LOCATION
Gran Canaria, Spain
About Hotel Gold by Marina
Located in the heart of Playa del Inglés, Hotel Gold by Marina blends vintage charm with modern luxury. This adults-only retreat invites guests to unwind, soak up the sun, and enjoy cocktails in a tranquil setting. With stylish rooms, a buffet breakfast until noon, and a sparkling pool, it’s the perfect escape for a carefree holiday.
Challenges
- Need to increase the hotel’s memberbase
- Need to efficiently promote diverse offers
- Need for a cohesive strategy and ability to boost low occupancy periods
- Need to improve website UX and ensure that its website is user-friendly and offers a seamless booking experience to maximize conversions.
- Need to enhance pricing transparency and assist users in making informed decisions
How Did Userguest Help
Boosting Bookings with Targeted Promotions
Userguest’s personalized notifications effectively drove bookings, particularly through exclusive member offers, Black Friday deals, summer promotions, and spring specials. By delivering tailored messages at the right time, the hotel saw a significant rise in reservations and direct bookings.
Optimizing Low Occupancy Periods
During slower seasons, RevMarketing Automation strategically matched guest booking intent with hotel availability, helping to fill rooms efficiently and maximize occupancy during low-demand periods.
Enhancing Guest Experience with Smart Notifications
Userguest’s welcome pop-ups, exit messages, and saved search notifications improved the booking journey, directly leading to a notable increase in confirmed reservations.
Increasing Conversions with Price Comparison
The price comparison widget gave guests clear, competitive pricing insights, building trust and encouraging direct bookings, further strengthening the hotel’s revenue strategy.
Book Your FREE Demo Now & Boost Your Direct Bookings Today!
30-day FREE trial, with NO commitment
100% on autopilot, with no extra work for you
Simply watch your website’s direct bookings rise