Userguest Case Study
Maximising Direct Revenue: Hotel Patio Andaluz’s Success Story with Userguest
Results (January 2025)
OTA SAVINGS
HOTEL TYPE
Boutique Hotel
STAR RATING
4-Star
NUMBER OF ROOMS
32
LOCATION
Ecuador
About Hotel Patio Andaluz
Nestled in the heart of Quito, Ecuador, Hotel Patio Andaluz is a boutique hotel offering a unique blend of colonial charm and modern comforts. Known for its rich history, elegant architecture, and personalised hospitality, the hotel provides a one-of-a-kind stay for travellers seeking an authentic experience in the city’s historic centre.
Challenges
Hotel Patio Andaluz faced common industry challenges, including:
Increasing direct bookings to reduce reliance on OTAs.
Encouraging website visitors to complete their reservations.
Effectively showcasing exclusive direct booking benefits.
How Did Userguest Help
Price Comparison Widget
To build trust and encourage direct bookings, the hotel integrated Userguest’s Price Comparison Widget, allowing visitors to see real-time price comparisons against major OTAs, reinforcing the value of booking directly.
Saved Search Feature
Hotel Patio Andaluz utilised the Saved Search feature to enhance user experience, reminding potential guests of their previously searched dates and making it easier for them to complete their booking without starting over.
Exit Pop-Up with Special Offer
To prevent users from abandoning their booking, an exit pop-up was implemented with an exclusive offer: “Book directly on our website to get up to 20% off & free benefits.” This encouraged last-minute conversions and helped retain potential customers.
Promotion Notification
The hotel also leveraged Userguest’s Promotion Notification tool to prominently advertise the direct booking offer throughout the website, ensuring visitors were constantly reminded of the advantages of booking direct.
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