Userguest Case Study
Empowering Lakes by Yoo: How Userguest Revolutionized their Occupancy and Website Experience
Results (June 2023)
OTA SAVINGS
HOTEL TYPE
Luxury, Countryside
STAR RATING
4-Star
NUMBER OF CABINS
27
LOCATION
United Kingdom
About Lanes Hotel
Lakes by Yoo is an exclusive and enchanting destination nestled within the scenic Cotswolds countryside. Spanning across 850 acres of a sustainable estate, this remarkable retreat offers a harmonious blend of natural beauty, exquisite interior design, and exceptional amenities. With a range of cabins, apartments, and homes, Lakes by Yoo provides a haven for families, friends, and colleagues seeking a memorable escape.
Whether you’re seeking relaxation or adventure, Lakes by Yoo caters to your every need. From corporate events to special occasions, Lakes by Yoo offers an unparalleled experience, inviting guests to unwind, connect, and create cherished memories amidst the breathtaking beauty of the Cotswolds countryside.
Challenges
Low occupancy during specific periods: need for finding effective strategies to attract guests and fill rooms during these slower times.
Generating advance bookings for summer 2023: need for proactive marketing and promotional efforts to capture the attention and interest of potential guests and secure reservations well in advance.
Increasing the average length of stay: need to encourage guests to extend their visit
Personalization of the navigation experience and enhancing website user experience: need for implementing user-friendly features, personalized offers, and a seamless online experience for potential guests.
How Did Userguest Help
The Lakes by Yoo successfully increased their occupancy for slow periods using Userguest’s low occupancy booster notification. The notification applied RevMarketing Automation principles which matched the hotel’s occupancy needs with the user booking intent. The booster improved June’s occupancy by 2.5%.
Lakes by Yoo was able to generate advance bookings for summer 2023 by successfully promoting their Early Bird offer via the Userguest notifications. The hotel was able to generate over £8,000 in advance booking revenue from this
notification.
With the help of the Long Stay notification, the hotel was able to offer bookers to extend their stay at a special price. This resulted in improved length of stay and revenue.
In addition to these notifications, Lakes by Yoo enhanced its website user experience by introducing smart features exit pop-up, and the Saved Search notification. These features provide a seamless and user-friendly interface that simplifies the booking process resulting in improved conversion rates.
Finally, Userguest’s price comparison widget helped potential guests to compare hotel rates with those offered by OTAs in real-time, making it easier for them to evaluate the value proposition of booking directly with the hotel.
Key Results
The Userguest tool played a significant role in the hotel’s success, generating 53% of all website reservations and 42% of the revenue.
- Improved June’s occupancy by 2.5% through the application of RevMarketing Automation principles matching booking intent with occupancy needs.
- Generated over £8,000 in advance booking revenue for summer 2023 through the successful promotion of Early Bird offer via Userguest notifications.
- Utilized Long Stay notification to encourage guests to extend their stay at a special price, resulting in an improved length of stay and revenue.
- Enhanced website user experience with smart features like exit pop-up and Saved Search notification, simplifying the booking process and improving user interface.
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