Userguest Case Study
From Clicks to Guests:
How Landmar Hotels Boosted Direct Bookings with Smart Notifications
Results Landmar Hotels (August 2025)
OTA SAVINGS
HOTEL TYPE
Family and Beachfront Resorts
STAR RATING
4-Star
NUMBER OF HOTELS
2
LOCATION
Tenerife, Spain
About Landmar Hotels
Nestled on Tenerife’s stunning southwest coast, Landmar Hotels invites guests to experience two very different yet complementary escapes.
At Landmar Costa Los Gigantes, families discover a world designed for shared moments — from spacious suites and lively entertainment to pools and activities that keep every generation smiling. Just a short distance away, Landmar Playa La Arena offers a more serene retreat. Here, couples and travellers unwind by the ocean, with dramatic views of Mount Teide and the black sands of La Arena beach creating an unforgettable backdrop.
Together, the two properties embody Landmar Hotels’ promise: to create meaningful holiday memories in one of the Canary Islands’ most enchanting destinations.
Challenges
Landmar Hotels wanted to strengthen their direct channel and reduce reliance on OTAs, but faced several obstacles. Managing campaigns across two properties and the corporate site required consistency and efficiency. At the same time, they needed to persuade international guests to book direct, overcome price comparisons, and reduce abandonment. Beyond securing bookings, the team also sought ways to promote seasonal offers and enhance the guest journey with timely, personalised touchpoints.
How Did Userguest Help
Userguest partnered with Landmar Hotels to create a tailored strategy that combined engagement, personalisation, and smart targeting:
Multi-site notifications: Allowed the marketing team to launch campaigns simultaneously on the corporate website and both properties, ensuring consistent messaging while saving time.
Dynamic pop-ups: Welcome and exit notifications promoted exclusive direct booking benefits right when guests were considering leaving the site.
Offer promotion: Highlighted priority deals such as the All-Inclusive package or specific property offers, ensuring visibility at the right moments.
Save Search functionality: Helped users easily return to their preferred dates and options, reducing booking friction.
Price Comparison Widget: Reinforced trust by transparently showing better rates than OTAs.
Advanced targeting: Ensured campaigns reached the right audience by displaying offers in the user’s preferred language and tailoring visibility to or excluding specific regions.
Post-booking engagement: Notifications reminded guests to book their shuttle service after making a reservation, enhancing upsell opportunities and improving the guest experience.
This integrated approach meant Landmar Hotels could connect the dots between marketing and guest engagement, turning their website into a more powerful and profitable sales channel.
By using Userguest’s advanced notification and targeting tools, Landmar Hotels turned their website into a powerful direct booking engine, significantly reducing OTA costs while enhancing the guest experience.
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