Userguest Case Study
How Lanes Hotel Achieved 74% Revenue Growth with Userguest’s Strategic Solutions
Results (Q1 & Q2 2024)
OTA SAVINGS
HOTEL TYPE
Countryside
STAR RATING
3-Star
NUMBER OF ROOMS
20
LOCATION
Yeovil, United Kingdom
About Lanes Hotel
Lanes Hotel is a premier destination known for its exceptional hospitality and luxurious accommodations.
Located in the heart of the countryside, the hotel offers a serene retreat with a blend of modern amenities and classic charm. With a commitment to providing outstanding guest experiences, Lanes Hotel continually seeks innovative ways to enhance its services and maximize revenue.
Challenges
Lanes Hotel faced several challenges in optimizing its online booking performance and increasing revenue.
Despite having steady website traffic, the hotel struggled to convert visits into bookings effectively.
Additionally, there were issues with low weekday occupancy and missing special offers on the hotel booking engine, impacting overall performance and user experience.
How Did Userguest Help
Userguest provided Lanes Hotel with a comprehensive suite of tools and personalised consultancy sessions to address these challenges and drive significant improvements:
Consultancy Sessions: During these sessions, Userguest’s Customer Success Team offered valuable insights and tailored recommendations to optimize the hotel’s online booking strategy and enhance user experience.
Price Comparison Widget: Implementing this feature helped reassure guests they were getting the best rate, contributing to the hotel’s revenue.
Specific Days Booster: This automation effectively addressed low weekday occupancy, helping to balance room bookings throughout the week.
Special Offers Optimization: Userguest identified that some special offers were missing on the hotel booking engine. The team worked with Lanes Hotel to improve the visibility and functionality of these offers, enhancing the website’s overall UX and performance.
Saved Search Notification: This smart feature improved the user experience and encouraged guests to complete their bookings.
Flash Sale Notification: Used strategically to promote winter and Easter offers, this feature boosted revenue during key periods.
Key Results
Userguest’s strategic recommendations and advanced features empowered Lanes Hotel to optimize its online presence, enhance user experience, and achieve extraordinary growth in both revenue and bookings.
Revenue Increase: After the consultancy sessions with Userguest, Lanes Hotel saw a
remarkable 74% increase in revenue, all while maintaining stable website traffic.
Enhanced Booking Efficiency: Userguest notifications played a pivotal role, contributing to 56% of all website bookings in Q1 2024, up significantly from 33% in Q3 2023.
Impressive Revenue Gains from Specific Features:
Price Comparison Widget and Saved Search Notification drove a substantial revenue contribution.
Flash Sale Notification: Effectively boosted revenue for key periods with targeted
promotions.
Specific Days Booster: Significantly improved weekday occupancy rates.
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