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Userguest

Userguest Case Study

How the Userguest Platform Helped Legacy Hotels Streamline Marketing Efforts and Drive Revenue

Results (Q1 2024)

USERGUEST BOOKINGS
0 %
USERGUEST REVENUE
0 %
POTENTIAL
OTA SAVINGS
£ 0

HOTEL TYPE

Hotel Group

STAR RATING

3-5 Star

NUMBER OF HOTELS

26

LOCATION

United Kingdom & Spain

About Legacy Hotels

Legacy Hotels & Resorts is a well-known collection of hotels and resorts located across the UK and Southern Spain, offering a unique blend of character, comfort, and relaxation at affordable prices. With its portfolio of wholly managed hotels and Associate hotels, Legacy Hotels & Resorts caters to a wide range of customers.

Each of the Legacy hotels is distinct in style and character. Guests can expect luxurious accommodation, top-notch amenities, and warm hospitality that ensures a memorable stay. With new properties joining the portfolio all the time, Legacy Hotels & Resorts is constantly expanding its offerings and enhancing its reputation as a premier hotel chain.

Challenges

  • Need for a centralized system in order to streamline group marketing efforts and be able to manage marketing initiatives for all properties in one place
  • Low occupancy rates on weekdays
  • Short-stay bookings – need to overcome short-stay bookings and encourage website visitors to book longer stays
  • Need to improve website UX and ensure that its website is user-friendly and offers a seamless booking experience to maximize conversions.

How Did Userguest Help

Legacy Hotels effectively streamlined their marketing process by leveraging the Userguest platform, which provided their marketing team with greater control over promotional efforts and helped them drive more traffic and revenue to their websites.

The Userguest Dashboard allowed the team to publish offers and notifications to all hotel websites at the same time, providing valuable analytics data for all properties in one centralized location. This feature made it easier for the marketing team to analyze and optimize their campaigns.

In addition to this, the platform also gave the team the ability to display relevant offers on the group website and promote specific properties when needed. This level of flexibility allowed them to tailor their marketing efforts to meet the unique needs of their properties and audience.

By utilizing Userguest notifications, the hotel group was able to efficiently promote their offers and boost occupancy for Sunday stays. Additionally, the long-stay offer was promoted, resulting in an increase in the average length of stay. The personalized and timely notifications captured users’ attention, making it easier and more convenient for them to access the most relevant and attractive offers, thus improving the user experience.

To further enhance the website user experience, Legacy Hotels implemented smart features such as the Exit and Saved Search pop-ups, which streamlined the booking process and increased conversion rates. The saved search pop-up on the group website redirected users to the specific hotel they were planning to book which improved the experience and removed a few steps from the checkout process.

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