Userguest Case Study
Empowering Lumen Hotel‘s Success with Tailored Offers and Seamless Experiences
Results (Q1 2023)
OTA SAVINGS
HOTEL TYPE
Boutique Hotel
STAR RATING
4-Star
ROOMS & SUITES
160
LOCATION
Lisbon, Portugal
About Lumen Hotel
Lumen Hotel, an extraordinary destination nestled in the vibrant heart of Lisbon. Steeped in the rich cultural heritage of the city, the hotel sets itself apart by embracing the allure of light and offering an unparalleled immersive experience to its guests. As the first of its kind in Portugal, the Lumen Hotel unveils a remarkable spectacle known as The Lisbon Light Show, captivating all who venture within its walls with a mesmerizing display of video mapping.
Beyond its immersive light experience, the Lumen Hotel offers a range of amenities and services tailored to meet the needs of discerning travellers. Whether it’s the state-of-the-art fitness facilities, or personalized concierge assistance to curate memorable experiences in the city, every guest is treated to unparalleled hospitality and attention to detail.
Challenges
- Need to be able to effectively communicate offers and direct booking benefits.
- Need to be able to tailor website offers based on market and booking behaviour
- Need to maximise occupancy and revenue by streamlining the booking process
- Need to improve website UX and ensure that its website is user-friendly and offers a seamless booking experience to maximize conversions.
- Need to build trust and credibility.
How Did Userguest Help
Ability to target specific markets: Userguest empowered Lumen Hotel to
customize their offers according to the booking behaviour of different markets. This capability proved successful in generating revenue from the North American markets.
Flash offers: Userguest’s Flash sale notifications enabled the marketing team to optimize occupancy by promoting time-limited flash offers. As a result, the hotel experienced a significant boost in bookings for the month of May through advance promotions.
Return visitor offers: Leveraging the return visitor notification feature, the hotel efficiently targeted repeat website visitors with special deals and benefits. This approach reduced the need for users to visit multiple times before making a direct booking on the website.
Welcome pop-up: The welcome pop-up functionality allowed the hotel to effectively communicate essential updates and information to guests, enhancing lutheir overall experience.
Exit pop-up: By utilizing exit pop-up, the hotel was able to improve conversion rates by highlighting exclusive benefits associated with making a direct booking.
Saved search notification: This feature improved the website user experience and streamlined the booking process for returning visitors by eliminating unnecessary steps.
Reviews: Through the review notification, Lumen Hotel effectively showcased its high review rating to website visitors, instilling confidence in their decision to book a well-regarded hotel.
These Userguest features had a significant positive impact on Lumen Hotel’s overall performance and guest experience. Collectively, these notifications contributed to improved revenue, enhanced guest satisfaction, and a streamlined booking process for Lumen Hotel.
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