Userguest Case Study
From Browsers to Bookers: Lyvinn Hotel‘s Strategy for Increasing Direct Bookings & Revenue
Results (Q1 & Q2 2024)
OTA SAVINGS
HOTEL TYPE
City Hotel
STAR RATING
4-Star
ROOMS & SUITES
164
LOCATION
Frankfurt am Main, Germany
About LyvInn Hotel, Frankfurt Messe
Lyvinn Hotel Frankfurt Messe is a premier destination for business and leisure travellers, offering a blend of modern amenities and exceptional service in the heart of Frankfurt. Known for its strategic location near the Messe Frankfurt exhibition centre, the hotel caters to guests with a variety of high-quality accommodations, state-of-the-art meeting facilities, and a commitment to outstanding hospitality.
Challenges
Lyvinn Hotel Frankfurt Messe faced challenges in optimizing their occupancy rates, particularly during low-demand periods, and increasing direct bookings from their website.
They needed a solution to improve the overall user experience on their site and effectively promote special offers to boost revenue.
LyvInn Hotel's Experience with Userguest
“We are extremely excited to move into the future together with Userguest, strengthening our direct bookings and providing our guests with an even better guest experience on their journey. This partnership will fortify our brand and play a crucial role in advancing us towards our further goals.”
Sebastian Lindner
Head of Commerce
LyvInn Hotels
How Did Userguest Help
Userguest provided Lyvinn Hotel Frankfurt Messe with a comprehensive suite of tools and strategic consultancy sessions to enhance their online booking efficiency and guest engagement:
Flash Sale Promotion: Utilizing the Welcome pop-up, the hotel successfully promoted various flash sale promotions and boosted advance bookings for key low occupancy periods.
Exit Pop-up Offer: Implementing an exit pop-up with a 20% discount for users about to leave the website generated over €91,000 in revenue in Q1 and Q2, demonstrating the effectiveness of retaining potential customers at the point of exit.
Price Comparison Widget: This feature helped convince users they were getting the best rate available, encouraging direct bookings and decreasing the hotel’s reliance on OTAs.
Returning Visitor Notification: Targeted notifications for returning visitors incentivized previous website visitors to book, enhancing customer retention and repeat bookings.
Low Occupancy Booster: This notification helped address low occupancy periods, ensuring more consistent occupancy rates throughout the year.
Saved Search Notification: By improving the user experience, this feature helped guests easily find previously searched rooms and rates, leading to increased bookings.
Consultancy Sessions: Userguest’s experts analyzed guest booking behaviour and provided tailored strategies. They recommended the 20% off offer for the exit pop-up, which drastically increased performance and revenue.
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