Userguest Case Study
How MarcoAurelio49 Apartments Increased Direct Bookings with Userguest
Results (January 2025)
OTA SAVINGS
HOTEL TYPE
Apart-hotel
STAR RATING
4-Star
NUMBER OF APARTMENTS
12
LOCATION
Rome, Italy
About MarcoAurelio49 Apartments
Located in the heart of Rome, MarcoAurelio49 Apartments offers stylish and comfortable accommodations just moments away from the city’s most iconic landmarks. Catering to both short- and long-term stays, the property provides a seamless blend of modern amenities and authentic Roman charm, making it an ideal choice for travellers seeking a home away from home.
About MarcoAurelio49 Apartments' Experience with Userguest
“What I absolutely love about working with Userguest is the incredible support and expertise provided by Paula, Kassandra, and Elijah. Their professionalism, dedication, and collaborative approach have been nothing short of exceptional. Their in-depth understanding of marketing trends and revenue optimization is truly impressive. I particularly appreciate how they take the time to understand our specific needs and goals, tailoring their advice to help us maximize results.
The strategies they’ve suggested have consistently helped us boost our revenue and improve our overall performance. “
Revenue Manager
MarcoAurelio49 Apartments
Challenges
MarcoAurelio49 Apartments faced key challenges that many independent accommodations encounter:
Increasing direct bookings and reducing reliance on OTAs.
Enhancing the user experience to improve website engagement and conversions.
Effectively promoting special offers to encourage bookings.
How Did Userguest Help
By implementing Userguest’s smart notifications and tools, MarcoAurelio49 Apartments successfully increased direct bookings and maximised revenue. Here’s how:
Early Booking Promotions: Using Userguest’s notification system, MarcoAurelio49 Apartments effectively advertised an early booking offer, encouraging travellers to plan ahead and secure their stay directly through the website.
Mobile-Exclusive Discount: Recognising the growing trend of mobile bookings, the property promoted a 10% discount exclusively for mobile users. This strategic move helped capture more direct mobile bookings and enhance conversion rates.
Exit Pop-Up for Retention: To prevent potential guests from leaving the site without booking, the exit pop-up feature was activated. This smart tool encouraged hesitant users to reconsider and complete their booking directly.
Highlighting Direct Booking Benefits: A dedicated benefits notification was used to inform visitors of the advantages of booking directly, such as better rates, flexible policies, and exclusive perks. This helped build trust and reduce OTA reliance.
Targeting Returning Visitors: Recognising the value of returning website visitors, MarcoAurelio49 Apartments used personalised notifications to offer exclusive deals tailored specifically for repeat visitors, increasing loyalty and conversions.
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