Userguest Case Study
How Metropolitan Touring Group & Hotel Streamlined Marketing and Increased Direct Bookings with Userguest
Group Results (January 2025)
OTA SAVINGS
HOTEL TYPE
Boutique Hotels
STAR RATING
5-Star
NUMBER OF HOTELS
3
LOCATION
Ecuador & Galapagos Islands
About Metropolitan Touring Group & Hotel
Metropolitan Touring Group & Hotel is a premier hospitality brand with a strong presence in Ecuador and the Galapagos Islands.
The group operates three luxury boutique hotels, each offering a distinct and unforgettable experience. Casa Gangotena in Quito is a 5-star boutique hotel set in a restored mansion in the city’s historic centre, renowned for its elegant design, personalised service, and rich cultural heritage. Mashpi Lodge, located in the heart of a private cloud forest reserve, provides immersive nature experiences and world-class luxury in a remote setting. Finch Bay Eco Hotel in the Galapagos Islands is an award-winning eco-friendly retreat on Santa Cruz Island, offering sustainable luxury and unparalleled access to the unique Galapagos ecosystem.
Challenges
Managing multiple properties posed several challenges for Metropolitan Touring Group & Hotel, including:
Efficiently coordinating marketing efforts across all properties.
Reducing reliance on OTAs and increasing direct bookings.
Providing a seamless and personalised user experience for website visitors.
How Did Userguest Help
By leveraging Userguest’s suite of smart features, Metropolitan Touring Group & Hotel optimised its digital strategy, improved efficiency, and boosted conversions. Here’s how:
Centralised Notification System: Userguest provided a centralised platform to publish notifications simultaneously across all properties. This saved the marketing team significant time while ensuring consistency in promotions and messaging. Additionally, the team had access to valuable analytics, allowing them to monitor performance across all properties in one place.
Saved Search Feature: The Saved Search feature improved user experience by reminding potential guests of their previously searched dates, making it easier for them to continue their booking journey.
Market & Device-Specific Notifications: Userguest’s advanced targeting allowed Metropolitan Touring Group & Hotel to display notifications only to specific markets and devices, ensuring a more personalised and effective marketing approach.
Price Comparison Widget: To encourage direct bookings, the Price Comparison Widget was integrated, allowing visitors to compare real-time rates with OTAs and reinforcing the value of booking directly through the hotel’s website.
Returning Visitor Notifications: A targeted approach was implemented with notifications displaying special offers for repeat website visitors. This strategy helped increase conversions by incentivising return guests.
Benefits Notification: A dedicated benefits notification was displayed to highlight the advantages of booking directly, such as exclusive perks and flexible policies. This helped build trust and reduce OTA dependence.
Exit Pop-Up with Special Offer: To capture potential guests before they left the website, an exit pop-up was activated with an exclusive special offer. This feature successfully retained visitors and encouraged last-minute bookings.
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