Userguest Case Study
Enhancing Revenue and Occupancy at Mount Falcon Estate with Userguest
Results (April & May 2024)
OTA SAVINGS
HOTEL TYPE
Luxury Country Hotel
STAR RATING
4-Star
NUMBER OF ROOMS
32
LOCATION
Mayo, Ireland
About GF Hoteles
Mount Falcon Estate is a luxurious retreat in County Mayo, Ireland, surrounded by woodlands, lakes, and gardens. Guests enjoy elegant rooms with modern comforts and a range of activities, including fishing on the River Moy, falconry, scenic walks, and spa treatments. With stunning surroundings and exceptional service, it’s a perfect escape in Ireland’s wild countryside.
Challenges
- Need to increase the number of advance bookings
- Need to improve mid-week occupancy
- Need to improve website UX and ensure that its website is user-friendly and offers a seamless booking experience to maximize conversions
- Need to reduce website bounce rate and improve website conversion rate
- Need to effectively communicate exclusive benefits, special offers, and best available rate
How Did Userguest Help
Promotion Notification for Advance Purchase Offer:
Leveraging Userguest’s promotion notification feature, Mount Falcon Estate successfully promoted their advance purchase offer. This targeted approach generated 18 early bird bookings, showcasing the effectiveness of strategic promotions in driving guest engagement and revenue growth.
Welcome Pop-Up for Mid-Week Offer:
To boost mid-week occupancy, Mount Falcon Estate utilized the welcome pop-up feature to promote a special mid-week offer. This tailored approach resulted in 8 bookings, highlighting the impact of personalized messaging in encouraging guests to book during off-peak periods.
Enhanced User Experience with Saved Search Notification:
Implementing Userguest’s saved search notification, Mount Falcon Estate significantly improved the website user experience. This smart feature enhanced guest engagement and encouraged users to explore available offers, contributing to increased bookings and revenue.
Minimizing Bounce Rates with Exit Pop-Up:
The exit pop-up feature played a crucial role in reducing bounce rates and retaining website visitors. By engaging users who were about to leave the website, Mount Falcon Estate was able to capture their interest and generate 12 bookings from visitors who would have otherwise abandoned the site.
Encouraging Direct Bookings with Price Comparison Widget: Mount Falcon Estate effectively communicated the benefits of booking directly through the property’s website using the price comparison widget. This feature empowered guests to compare rates and make informed booking decisions, leading to increased direct bookings and revenue.
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