Userguest Case Study
From Interest to Stay: Userguest in Action at My Maison
My Maison in Paris – Invalides Property
Results (December 2025)
OTA SAVINGS
HOTEL TYPE
Aparthotel Group
STAR RATING
4-Star
NUMBER OF PROPERTIES
5
LOCATION
Paris, France
About My Maison in Paris - Invalides
My Maison in Paris – Invalides is part of the My Maison Hotels & Apartments group, a collection of design-led serviced apartments across Paris.
With multiple properties, international guests and a strong focus on direct bookings, the group prioritises a seamless, flexible and multilingual online booking experience.
Challenges
As a multi-property group welcoming guests from multiple markets, My Maison needed to:
Capture direct demand before visitors left the site
Promote longer stays without relying on blanket discounts
Reduce frustration when selected dates were unavailable
Deliver a consistent experience across multiple websites and languages
Manage all of this efficiently, without duplicating work across properties
The Userguest Solution
Using Userguest, the My Maison team deployed a set of targeted, multilingual notifications designed to support the booking journey at key decision points — all managed from one place and published across the group’s websites simultaneously.
Features used & how they work
1. Saved Search
Userguest’s Saved Search functionality helps visitors return to previously viewed dates and availability, reducing friction and making it easier for users to pick up where they left off.
Impact: fewer drop-offs and a smoother return journey for undecided guests.
2. Exit pop-up
When visitors show exit intent, a timely message appears:
“Leaving us so soon?
Get 10% off your booking with the promo code NEWSLETTER and receive our newsletter by entering your email here.”
This transforms potential abandonment into both a booking incentive and a long-term marketing opportunity.
Impact: recovered bookings and steady newsletter list growth.
3. Long-stay promotion
To encourage extended visits, My Maison used a dedicated long-stay notification:
Enjoy Paris for longer!
Get 10% off your stay of 6 nights or more in all My Maison in Paris apartments!
Displayed only when relevant, this offer aligns with guest intent while protecting overall rate integrity.
Impact: increased long-stay bookings without heavy discounting.
4. No-availability notification
When selected dates are unavailable, Userguest ensures the journey doesn’t end there. Instead, guests see:
No rooms on your dates?
These dates are available
Book now
The notification can also suggest alternative properties within the My Maison group, keeping demand inside the brand.
Impact: reduced dead ends and higher cross-property conversion.
5. Multilingual notifications
All Userguest notifications are displayed automatically in the visitor’s preferred language, ensuring clarity and relevance for international guests.
Impact: a more personalised experience for global audiences, without extra operational effort.
Group-wide efficiency
As a hotel group, My Maison benefits from Userguest’s ability to publish and manage notifications across multiple websites simultaneously. Campaigns, updates and promotions can be rolled out once and applied consistently across the portfolio.
Impact: faster execution, consistent messaging and less manual work for the team.
For My Maison Invalides and the wider My Maison group, Userguest acts as a flexible conversion layer that supports guests at critical decision points, improves the booking experience across languages and properties, and drives stronger direct booking performance.
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