Userguest Case Study
Turning Browsers into Bookers.
How Palacio Ca Sa Galesa Boosted Direct Bookings and Saved on OTA Commissions
Results (September 2024)
OTA SAVINGS
HOTEL TYPE
Boutique Hotel
STAR RATING
5-Star
NUMBER OF ROOMS
12
LOCATION
Palma de Mallorca, Spain
About Palacio Ca Sa Galesa
Nestled in the heart of Palma de Mallorca, Palacio Ca Sa Galesa is a five-star luxury boutique hotel that artfully combines history with elegance.
Housed in a 16th-century mansion, the hotel features 12 individually styled rooms and suites, each rich in character and refined decor, with stunning views of Palma’s old town and the Mediterranean.
With exceptional personalised service, a gourmet restaurant, and unique wellness offerings, Palacio Ca Sa Galesa offers an exclusive sanctuary for discerning travellers.
Challenges
Palacio Ca Sa Galesa aimed to increase direct bookings and communicate the exclusive benefits of booking directly through their website. They needed a flexible, multilingual marketing solution that would help them showcase promotions tailored to their diverse audience.
The hotel needed to compete effectively against OTAs and save on OTA commissions. Additionally, engaging website visitors with timely, personalised offers was essential to keep potential guests from navigating away.
How Did Userguest Help
Multilingual Promotions: Userguest’s notification platform enabled Palacio Ca Sa Galesa to display targeted promotions in three languages, accommodating the diverse international clientele that frequents the hotel. Using these notifications, the hotel successfully promoted its exclusive long-stay packages and highlighted its luxurious suite options to attract higher-spending guests.
Mobile-Specific Offers: By leveraging Userguest’s mobile-specific targeting feature, Palacio Ca Sa Galesa was able
to display exclusive mobile-only offers to on-the-go users. This targeted approach allowed the hotel to engage the growing number of travellers booking via mobile, increasing last minute bookings and providing a seamless booking experience.
Price Comparison Widget: To encourage direct bookings and minimise reliance on OTAs, the hotel incorporated the Userguest Price Comparison Widget. This tool assured visitors that they were receiving the best available rates on the hotel’s website, reducing booking abandonment and boosting trust with prospective guests.
Exit Pop-Up with Email Capture: Palacio Ca Sa Galesa used the exit pop-up feature to capture emails from visitors about to leave the site, providing an additional channel to nurture interest and convert leads into future bookings. This tactic not only reduced immediate bounce rates but also expanded the hotel’s email marketing list for targeted follow-ups.
Saved Search Notifications: Userguest’s saved search notification feature improved the user experience by allowing visitors to save their dates and preferences. Guests who returned to the website later were able to pick up right where they left off, which made it easier for them to complete their bookings without re-entering details, contributing to a more streamlined booking process.
Social Proof and OTA Reviews: The hotel utilised Userguest’s social proof and OTA review notifications to build trust and credibility. Displaying recent positive reviews and showcasing the high demand for their rooms helped convince potential guests of the quality and desirability of staying at Palacio Ca Sa Galesa, enhancing their decision-making confidence and driving more direct bookings.
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