Userguest Case Study
Optimizing Revenue and Occupancy at Rose Bourbon with Userguest
Results (January & February 2024)
OTA SAVINGS
HOTEL TYPE
Boutique Hotel
STAR RATING
3-Star
NUMBER OF ROOMS
39
LOCATION
Paris, France
About Rose Bourbon
Tucked away in Paris’ 15th district, Hotel Rose Bourbon has been a cherished spot since 1970. After a 2018 renovation, it emerged as a stylish 3-star boutique hotel with 39 Art Deco-inspired rooms by designer Élodie Lenoir. Blending classic charm with modern elegance, it offers a warm, refined retreat just steps from the city’s vibrant streets.
Challenges
- Need to generate advance bookings for the Olympic Games 2024 period
- Need to boost last-minute low occupancy
- Need to increase the average length of stay
- Need to improve website UX and ensure that its website is user-friendly and offers a seamless booking experience to maximize conversions
- Need to communicate exclusive offers and direct booking benefits
How Did Userguest Help
Maximizing Bookings for the 2024 Olympics:
With Userguest’s dynamic notifications, Rose Bourbon successfully drove advance bookings for the Paris 2024 Olympic Games. Targeted promotions and exclusive event-period offers helped boost revenue and secure reservations, ensuring the hotel capitalized on the surge in visitors.
Increasing Occupancy with Smart Offers:
Userguest’s last-minute deals and long-stay promotions significantly enhanced occupancy rates. By strategically displaying these offers, the hotel attracted more guests and encouraged extended stays, optimizing revenue potential.
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