AdsPlus AI-Powered Ads: Driving High-Quality Traffic and Direct Revenue at Scale

To amplify Sama Sama Hotel’s visibility across key markets, the hotel leveraged AdsPlus, Userguest’s AI-powered advertising engine designed specifically for hotels. The system uses advanced machine learning models that continuously analyse live demand signals, booking intent, guest behaviour on the website, rate competitiveness, and seasonal travel patterns.

This allows AdsPlus to automatically adjust bidding, targeting, and budget allocation in real time — ensuring that the hotel’s ads reach the right travellers at the exact moment they are most likely to book.

Full-Funnel Campaign Strategy

AdsPlus deployed a mix of Performance Max, remarketing, and brand protection campaigns to build a complete acquisition funnel.

• Performance Max (PMAX) campaigns targeted both domestic and international markets including Malaysia, Australia, the UK, Japan and Singapore. These campaigns focused on maximising conversions by letting the AI identify the strongest audience segments, creative combinations, and placements across Google’s entire inventory.

• Remarketing campaigns re-engaged visitors who had already shown interest — especially those who viewed rates, searched for dates or engaged with the festive “Malaysia Fiesta Awaits” offer. The AI prioritised high-intent users, resulting in highly efficient conversions at very low cost.

• Google Hotel Ads strengthened Sama-Sama’s visibility during critical travel-planning moments. By surfacing real-time rates and availability directly within Google’s hotel search interface, AdsPlus ensured the hotel competed effectively against OTAs and captured travellers with clear booking intent.

• Brand campaigns ensured the hotel captured guests searching directly for Sama-Sama, maintaining visibility during peak seasonal traffic and protecting the hotel’s brand presence from OTA competition