Userguest Case Study
Maximizing Revenue and Occupancy:
Seaside Collection‘s Triumph with Userguest
Group Results (August 2023)
OTA SAVINGS
HOTEL TYPE
Resort
STAR RATING
5-Star
NUMBER OF ROOMS
352
LOCATION
Canary Islands, Spain
About Seaside Collection
Seaside Collection, a distinguished hotel group, embodies a commitment to delivering unforgettable experiences, transcending the boundaries of traditional hospitality.
With a seahorse as their symbol, an embodiment of beauty and care, the Seaside Collection’s mission is to provide guests with what they themselves expect from a hotel. Founded in 1974 by Theo Gerlach, this family-owned business has grown to encompass eleven distinct properties, each a testament to their core values of design, architecture, and refined cuisine.
They offer an oasis of relaxation, new discoveries, and unforgettable moments at exquisite locations that span the Canary Islands, the North Sea coast, the Maldives, and several of Germany’s most beautiful cities.
Challenges
- Low occupancy during specific periods: need to find effective strategies to attract guests and fill rooms during these slower times.
- Generating advance bookings for Q4 of 2023 and Q1 of 2024: need for proactive marketing and promotional efforts to capture the attention and interest of potential guests and secure reservations well in advance.
- Increasing domestic bookings: need to effectively communicate special domestic offers and target only domestic travellers visiting the website with these offers.
- Personalization of the navigation experience and enhancing website user experience: need for implementing user-friendly features, personalized offers, and a seamless online experience for potential guests.
How Did Userguest Help
Seaside Collection achieved remarkable results by harnessing Userguest’s low occupancy booster notifications.
At Seaside Grand Hotel Residencia, these notifications effectively aligned the hotel’s occupancy requirements with user booking intent, resulting in an impressive revenue boost.
Similarly, Seaside Los Jameos Playa capitalized on Userguest notifications to promote their Early Bird offer, generating over €63,000 in advance booking revenue in just one month.
Furthermore, both hotels leveraged the Userguest notifications to enhance their residents’ offer promotion, significantly improving the hotel website conversion rates.
Beyond these targeted notifications, Seaside Collection further elevated the website’s user experience by introducing innovative features, including welcome pop-ups, exit pop-ups, and Saved Search notifications. These smart features create a seamless and user-friendly interface, simplifying the booking process and resulting in notable improvements in conversion rates.
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