Userguest Case Study
Enhancing Revenue and Occupancy at Hotel SLEEP’N Atocha with Userguest
Results (Q1 2024)
OTA SAVINGS
HOTEL TYPE
Budget Boutique Hotel
STAR RATING
2-Star
ROOMS & SUITES
84
LOCATION
Madrid, Spain
About SLEEP'N Atocha
SLEEP’N Atocha is a contemporary boutique hotel located in the heart of Madrid, Spain. Nestled within walking distance of the iconic Atocha train station and the vibrant neighbourhood of Lavapiés, this hotel offers a perfect blend of comfort, style, and convenience.
With modern and sleek design elements, comfortable rooms, and personalized service, SLEEP’N Atocha provides guests with a memorable stay experience. Whether you’re travelling for business or leisure, this hotel offers a tranquil retreat in the bustling city of Madrid.
Challenges
- Need to increase direct bookings and revenue for Q1 2024
- Need to boost occupancy for specific weekdays and periods
- Need to improve website UX and ensure that its website is user-friendly and offers a seamless booking experience to maximize conversions
- Need to effectively communicate exclusive benefits, special offers, and best available rate
How Did Userguest Help
Enhanced Website User Experience:
Userguest introduced smart features, including the Saved Search notification, to improve
Hotel SLEEP’N Atocha’s website user experience. The implementation of the Saved Search notification generated €36,481 in revenue in Q1, showcasing the effectiveness of personalized notifications in driving guest engagement and revenue growth.
Price Comparison Widget:
Leveraging Userguest’s price comparison widget, Hotel SLEEP’N Atocha provided guests with transparent pricing information, enhancing trust and confidence. This feature generated €10,398 in revenue in Q1, empowering guests to make informed booking decisions and increasing direct bookings.
Boosters for Specific Periods and Weekdays:
Userguest’s boosters enabled Hotel SLEEP’N Atocha to effectively promote occupancy during specific periods and weekdays. By strategically deploying boosters, the hotel generated 14 extra bookings in Q1, improving occupancy rates and maximizing revenue potential during peak periods.
Communication of Direct Booking Benefits:
Utilizing Userguest’s benefits notification feature, Hotel SLEEP’N Atocha effectively advertised special direct booking benefits to guests. Highlighting exclusive perks such as complimentary upgrades and amenities incentivized guests to book directly, fostering guest loyalty and increasing direct bookings.
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