Userguest Case Study
Strand Palace Hotel’s Success Story with Userguest. Maximising Direct Bookings and Revenue.
Results (June 2023)
OTA SAVINGS
HOTEL TYPE
City
STAR RATING
4-Star
NUMBER OF ROOMS
788
LOCATION
London, United Kingdom
About Strand Palace Hotel
Having welcomed guests since 1909, Strand Palace is surrounded by the best London has to offer.
Set on the Strand, the hotel is located just minutes from Covent Garden and the River Thames, making it the perfect location for guests looking to explore the heart of London.
The hotel completed its multi-million-pound refurbishment in May 2020. The refurbishment included all 788 guestrooms, all public spaces, and the building’s façade. A perfect balance of Art Deco influences and contemporary design, the updates offer guests a truly unique experience. Strand Palace’s restaurant, Haxells offers modern British-inspired cuisine throughout the restaurant, bar, afternoon tearoom, and private dining room and the Gin Palace bar features over 50 types of gin in a stylish setting.
In 2022 Strand Palace was awarded a Green Key accreditation for their commitment to sustainable hospitality which remains a permanent focus with their own Go Green policies in place. Strand Palace is part of the L+R Hotels property portfolio.
Challenges
- Need to effectively communicate direct booking benefits and relevant offers on the website.
- Need to improve the website bounce rate and conversion rate and turn more website visitors into guests.
- Need to improve direct booking revenue by increasing the average length of stay.
How Did Userguest Help
Strand Hotel was successful in utilizing Userguest notifications to promote its Long Stay offer. Within a month, the hotel effectively advertised its exclusive long-stay deal, resulting in a significant increase in long-stay bookings.
Userguest’s smart features, such as the Exit pop-up, were fully utilized by Strand Hotel. This clever notification effectively highlighted the advantages of booking directly on the hotel’s website, persuading website visitors to stay and make a reservation. In just one month, this strategy led to an impressive 160 bookings.
Furthermore, Userguest’s price comparison widget empowered potential guests to directly compare hotel rates, including those offered by OTAs, on the hotel’s website. With real-time rates displayed through the widget, guests were able to easily evaluate the value of booking directly with the hotel.
By leveraging this transparent and user-friendly tool, Strand Palace successfully built trust with its guests, emphasizing the numerous benefits and advantages of booking directly on the hotel website.
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