Userguest Case Study
Empowering Revenue Growth: The Bodmin Jail Hotel‘s Userguest Journey.
Results (February 2024)
OTA SAVINGS
HOTEL TYPE
Boutique Hotel
STAR RATING
4-Star
ROOMS & SUITES
70
LOCATION
Cornwall, United Kingdom
About The Bodmin Jail Hotel, Cornwall
Experience unrivaled luxury at The Bodmin Jail Hotel, a captivating boutique retreat nestled in the heart of Cornwall. Formerly an 18th-century prison, this meticulously transformed establishment seamlessly blends contemporary design with centuries-old charm, offering guests an unforgettable stay immersed in history.
Discover luxurious bedrooms, once former cells, now adorned with modern amenities, providing the perfect balance of comfort and heritage. Indulge in fine dining at The Chapel or relax with a cocktail at the elegant Champagne Bar, where every moment is infused with sophistication and charm.
With its rich heritage and impeccable service, The Bodmin Jail Hotel promises an unparalleled experience, epitomizing the essence of luxury and history in Cornwall.
About Bodim Jail's Experience with Userguest
“In an ever-increasing competitive market, Userguest has been incredibly helpful at
increasing our conversion for direct bookings, leading us to have less reliance on
OTAs. I enjoy the extras it includes such as the website insights and booking behaviour, this has led us to be more creative with our packages and promotions to ensure we capitalise on further increasing our direct bookings.”
Rose Chappell, Group Head of Brand
Challenges
- Need to generate direct bookings and increase revenue for Q1 and Q2 2024
- Need to effectively communicate special offers such as Valentine’s day and Winter package
- Need to increase the average length of stay
- Need to improve website UX and ensure that its website is user-friendly and offers a seamless booking experience to maximize conversions
- Need to communicate exclusive direct booking benefits and best available rate
How Did Userguest Help
Strategic Promotion of Offers: Utilizing Userguest’s dynamic notifications, The Bodmin Jail Hotel effectively promoted its seasonal offers, including Valentine’s Day, long stay packages, and winter packages. The notifications played a pivotal role in boosting bookings and increasing direct booking revenue.
Price Comparison Widget: Userguest’s price comparison widget empowered guests to make informed booking decisions by providing transparent pricing information. This feature enhanced trust and confidence among potential guests, ultimately driving revenue growth for The Bodmin Jail Hotel.
Enhanced Website User Experience: Userguest’s smart features, including the Saved Search notification, significantly improved the hotel’s website user experience and conversion rates. The implementation of the Saved Search notification generated bookings exceeding €14,000 in February 2024, demonstrating the effectiveness of personalized notifications in driving guest engagement and revenue.
Communication of Direct Booking Benefits: Leveraging Userguest’s benefits notifications and features, The Bodmin Jail Hotel effectively communicated direct booking benefits to guests. Highlighting exclusive perks such as priority for late check-out or complimentary attractions incentivized guests to book directly, reducing reliance on third-party booking platforms and increasing revenue.
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