Userguest Case Study
Maximizing Revenue and Conversions: How The Hari, Hong Kong Leveraged Userguest Tools
Results (Q2 2024)
OTA SAVINGS
HOTEL TYPE
Luxury City Hotel
STAR RATING
5-Star
ROOMS & SUITES
210
LOCATION
Hong Kong
About The Hari, Hong Kong
The Hari Hong Kong is a luxury 5-star hotel located in the vibrant Wan Chai district, blending refined British hospitality with Asian charm. With its modern design, world-class dining, and a prime location near Causeway Bay, the hotel attracts both business and leisure travellers.
Featuring 210 beautifully designed rooms and suites, The Hari focuses on providing personalized experiences and impeccable service to its guests.
Challenges
The Hari Hong Kong sought to increase its direct bookings by communicating exclusive benefits and offers to website visitors.
The hotel wanted to decrease reliance on OTAs while also improving the user experience on its website to boost conversion rates. To achieve this, they needed a solution that would not only promote their offers effectively but also personalize notifications based on visitor behaviour and preferences.
How Did Userguest Help
The Hari Hong Kong partnered with Userguest to implement a range of targeted notifications designed to boost direct bookings and enhance the overall user experience. By leveraging Userguest’s powerful notification features, the hotel was able to engage website visitors with tailored offers and benefits, resulting in increased conversions and revenue.
Welcome Pop-Up for Direct Booking Benefits
The hotel used the welcome pop-up to immediately communicate the unique benefits of booking directly, such as early check-in and late check-out.
Longer Stay Notification for Extended Visits
To entice guests to extend their stays, The Hari employed the Longer Stay notification, offering a discount for an extra night.
Returning Visitor Notification & Saved Search
To reduce the number of times a user visited before booking, the hotel used a special discount targeting returning visitors. Paired with the Saved Search notification, this feature enhanced the user experience, making it easier for guests to return and complete their bookings.
Promotional and Flash Sale Notifications
The hotel effectively promoted its advance purchase offer via the promotion notification, while the flash sale notification pushed their spring sale, driving additional bookings during key periods.
Specific Dates Booster
The Hari used the specific dates booster to fill low-occupancy periods, effectively ensuring steady bookings during times of need.
Localized & Personalized Notifications
All notifications were personalized and translated into Chinese, ensuring seamless communication and engagement with their diverse clientele.
Price Comparison Widget
The price comparison widget played a crucial role in convincing potential guests that they were getting the best possible rate by booking directly, further reducing the need for OTAs.
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