Userguest Case Study
How The Hive Hotel Boosted Direct Bookings and Maximised Revenue with Userguest
Results (June 2024)
OTA SAVINGS
HOTEL TYPE
City Hotel
STAR RATING
4-Star
ROOMS & SUITES
189
LOCATION
Rome, Italy
About The Hive, Rome, Italy
Nestled in the heart of Rome, Italy, The Hive Hotel offers a sophisticated blend of modern design and timeless elegance.
This contemporary hotel is renowned for its luxurious accommodations, state-of-the-art spa, and exclusive packages tailored to both leisure and business travellers.
With its prime location near major attractions and a commitment to exceptional service, The Hive Hotel provides an unparalleled hospitality experience.
Challenges
The Hive Hotel faced several challenges:
- Increasing direct bookings through their website to reduce dependency on OTAs.
- Lack of personalisation on the hotel website
- Need to enhance the user experience to improve engagement and conversions.
- Need to improve the booking process and website UX
- Need to boost occupancy during low periods to maximise revenue.
How Did Userguest Help
Personalized Offer Promotions:
Userguest notifications allowed The Hive Hotel to promote their special offers effectively, and allowed the hotel to personalise the messages in both English and Italian based on user preferences. They advertised a variety of offers using welcome pop-ups, exit pop-ups, and notifications that highlighted the benefits of booking directly.
Price Comparison Widget:
The Price Comparison Widget was crucial in convincing users to book directly through the hotel’s website instead of using OTAs.
Booster Notifications:
Userguest’s booster notifications were instrumental in addressing low occupancy periods. By promoting special deals for specific dates, The Hive Hotel was able to secure 4 additional bookings in June for periods that would have otherwise remained unbooked, optimizing occupancy rates.
Improved Website UX:
The Saved Search notification enhanced the overall user experience on The Hive Hotel’s website. In June, the Saved Search notification generated over €25,000 in revenue, demonstrating its effectiveness in driving conversions.
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